BNC Appoints Vickie Burns SVP Of Content

The former WPIX news director is tapped to oversee all of the cable news network’s editorial operations.

BNC, the 24/7 cable news network covering the unique perspectives, challenges and successes of Black and Brown communities, has appointed veteran media executive Vickie Burns SVP of content.

“We are delighted to welcome Vickie Burns and her wide-ranging expertise to BNC,” said Princell Hair, CEO of BNC. “Vickie has demonstrated effective leadership and strong journalistic instincts throughout her career and will be a tremendous asset as BNC continues to evolve beyond linear broadcasts and into multiplatform offerings that are accessible everywhere content is consumed.”

Burns’ career includes leadership positions at NBC, Tribune and Scripps where she provided direct oversight in newsrooms serving New York, Los Angeles, Chicago and Washington. Most recently, she was news director at WPIX New York.

Her journalistic expertise includes storytelling, production, team building, talent development, studio operations, field logistics and program development. She has been at the forefront of digital integration, transforming traditional news programming into content offerings that engage viewers across the web, mobile apps, social media hubs and OTT platforms. Burns will oversee all of BNC’s editorial operations and report directly to Hair.

“I’m proud and excited to join BNC at a momentous time in history when America is paying more attention to diversity, equity and inclusion,” Burns said. “Those values are embedded into BNC’s cultural DNA and I see this as an opportunity to let underserved Black and Brown communities know that we see, hear and value your lives, your struggles, your triumphs and your stories. Princell Hair and BNC’s leaders have attracted an impressive team on both sides of the camera and I can’t wait to get started and contribute to this amazing and timely enterprise.”

BNC is available in more than 52 million U.S. homes via linear agreements with Xfinity (ch. 1116), DirecTV (ch.342), Spectrum, Dish Network (ch.360) and more. It can also be accessed on more than 200 million internet-connected devices through partnerships with Roku (ch.173), Amazon Fire TV, Pluto, Tubi, Samsung, Vizio and other OTT platforms.

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weluvfakenews says:

June 18, 2021 at 6:47 am

She will be overseeing a lot of .5 demo ratings