Allen Media Group To Add Google Tech Solutions

Allen Media Group and Google today signed a new multiyear and multiplatform deal that has Google providing secure data-driven technology solutions across AMG’s portfolio of media and digital properties.

AMG said Google Cloud’s scalable cloud infrastructure will power AMG’s digital evolution, “deepening its connection and relationships with its audiences worldwide. Using Google Cloud will also enable AMG to build apps faster, make smarter business decisions, and connect to its audiences anywhere, while also enabling access to business insights using Google Cloud’s data analytics, artificial intelligence, and machine learning capabilities.”

AMG will also expand its YouTube TV carriage in 2022, initially with The Weather Channel and select AMG networks, with additional nets launching later.

Additionally, AMG and Google will continue to work together to bring AMG’s streaming offerings to more consumers on the devices of their choice via Google Play to Android phones and tablets, as well as Google TV and other Android TV OS devices.

“All of our Allen Media Group properties are growing at an unprecedented rate, and our partnership with Google is a key step in our continued global transformation,” said Byron Allen, founder, chairman, and CEO of Allen Media Group. “By leveraging Google’s technology, distribution, marketing, ad sales platforms, enormous capital support and expertise, Allen Media Group will seamlessly build and enhance our reach and revenue worldwide.”

Don Harrison, president of global partnerships, Google, said: “Allen Media Group’s vast portfolio of properties represents a tremendous opportunity to engage audiences worldwide. We’re thrilled to partner with Allen Media Group to offer Google’s secure technology solutions, data analytics and distribution platforms as it continues to transform its business digitally and connect with more viewers globally.”