NAB Show: NPAW Introduces Natural Language Video Insights Search

NPAW, a global provider of video business intelligence and predictive analytics for streaming services, is introducing NaLa, a natural language-based video insights search tool bringing advanced data analysis capabilities to the data-savvy and the inexperienced alike. The tool will be shown at the NAB Show (through April 27 in Las Vegas) in booth W10122 and will soon be made available to customers worldwide.

Fully integrated into the NPAW Suite of video analytics solutions, NaLa leverages machine learning and natural language processing to handle complex data search requests based on simple, common-speech questions. Users without any data analytics skills can ask NaLa any questions about their video streaming service’s performance and audience via voice or text and get an immediate answer.

From identifying those users at risk of churn to visualizing the number of daily video plays for each region and device, NaLa finds and evaluates data and summarizes them into actionable, easy-to-understand insights. To do that, the tool uses a combination of graphics, voice and text to guide the user through the results, learning continuously to adapt to users’ needs.

“With virtual assistants and voice search becoming increasingly commonplace, we are all growing accustomed to interacting with digital platforms in this way,” says Ferran G. Vilaró, NPAW CEO and co-founder. “NaLa transfers this trend to the video streaming workplace, democratizing access to data insights ​to enable a truly data-driven business culture.”

NaLa is available in 31 languages, including English, Spanish and Japanese. NPAW says it expects to add support for additional languages as the tool evolves.