Gray And Telemundo Expand Affiliation Partnership

Gray Television has reached an agreement with Telemundo Network Group that extends the term of Gray’s affiliation agreements with Telemundo Network for its existing 12 markets, including Atlanta and seven markets in Texas. The new agreement also awards Gray the right to launch the first local Telemundo affiliations on Gray’s television stations in 22 additional markets.

Once the new Telemundo affiliated stations launch this year, Gray will own and operate television stations providing Telemundo’s top-tier programming to a total of 34 television markets with an estimated Hispanic population exceeding 3.75 million. The newest Telemundo TV markets are located primarily in the South, which, Gray says, aligns with the Hispanic population growth within the U.S. According to Pew Research, the South saw the fastest growth among Hispanics, increasing by 26% from 2010 to 2019.

The expansion includes the upcoming launch of “Telemundo Georgia,” a new network of local television stations throughout the Peach State, including Macon, Columbus and Savannah. Initially, Telemundo Georgia will distribute the signal of Telemundo Atlanta (WKTB) in all markets. Over time, the individual markets will create and launch local content supported by the flagship Atlanta affiliate station.

Susan Sim Oh, Gray’s vice president of strategy and operations, Telemundo Station Group, said: “Gray’s expansion of Telemundo into new markets exemplifies its commitment to serve all the audiences and businesses within the local communities it serves. Importantly, this investment goes beyond just providing the most exciting Spanish language programming to 34 television markets. It also includes concrete plans to increase essential local news and digital offerings to currently underserved Hispanic households powered by Gray’s strong local television stations in these markets.”

Telemundo is a top producer of original Spanish-language content in the U.S., producing more than 3,000 hours of content per year including scripted, reality, specials, sports and more. It also offers exclusive live events such as the FIFA World Cup, Olympics, Miss Universe, Latin Music Billboards, Chivas de Guadalajara, Premier League and Boxeo. Telemundo is home to the world’s most popular sporting events, the FIFA World Cup until 2026 and Summer Olympic Games through 2032.

Gray and Telemundo extended existing affiliation agreements between the companies for the following markets (Hispanic DMA in parenthesis):

Atlanta, GA (23)
Odessa-Midland, TX (37)
Waco-Temple-Bryan, TX (38)
Laredo, TX (40)
Lubbock, TX (51)
Amarillo, TX (53)
Cleveland, OH (55)
Reno, NV (60)
Honolulu, HI (67)
Tyler-Longview, TX (70)
Wichita Falls, TX & Lawton, OK (96)
Grand Junction, CO (135)

In addition, Gray will launch new Telemundo Network-affiliated channels on a mix of full-power and low-power stations in the following 22 markets (Hispanic DMA in parenthesis):

Nashville, TN (54)
Mobile-Pensacola, AL (84)
Memphis, TN (85)
Savannah, GA (88)
Birmingham, AL (91)
Greenville-New Bern, NC (94)
Huntsville-Decatur, AL (97)
Shreveport, LA (98)
Knoxville, TN (105)
Tallahassee-Thomasville, FL (109)
Charleston, SC (112)
Gainesville, FL (125)
Augusta-Aiken, GA (126)
Myrtle Beach-Florence, SC (127)
Columbus, GA (Opelika, AL) (130)
Wilmington, NC (136)
Macon, GA (138)
Albany, GA (141)
Biloxi-Gulfport, MS (147)
Panama City, FL (152)
Montgomery-Selma, AL (158)
Bowling Green, KY (181)