Lisa White Named News Director At CBS’s KPIX-KBCW

Veteran local news executive Lisa White has been promoted to vice president and news director at CBS News and Stations’ San Francisco properties KPIX (CBS), KBCW (CW), the CBS News Bay Area streaming channel and CBSSF.com.

She is assuming her new role after serving as the assistant news director at KPIX for 22 years and succeeds Mark Neerman.

Scott Warren, president and general manager, said: “Lisa’s experience, passion, poise and thoughtfulness have helped establish the bedrock of our stations for many years. Everyone here is thrilled to see her receive this well-deserved promotion. Going forward, we look forward to having Lisa continue to provide leadership, creativity and vision that will help us raise the bar across all of our platforms.”

“I am deeply thankful to Scott for his support and faith in me as I continue to have the honor of being a member of our CBS Bay Area news team,” White said. “I feel fortunate to be able to be part of such an amazing team of experienced and innovative professionals. I look forward to doing everything I can to support my colleagues as we build on our great legacy in news and community service, and also make sure our newsroom is a place where people love to work.”

Prior to joining KPIX in 2000, White spent 10 years with KRON San Francisco, beginning as a news producer before being promoted to managing editor and then assistant news director. Her local news experience also includes six years with KING Seattle as a producer.

White has been a member of KPIX teams that have received multiple honors, including Emmy and RTNDA awards for overall news excellence.

White earned her bachelor’s degree from Vassar College. More recently, she became a fellow at the Carole Kneeland Project for Responsible Journalism.