Webinar will explore how cross-platform alerting drives audience engagement

Weather reporting has long been a top draw for local TV news organizations and severe weather alerts rank high on any list of the public services broadcasters deliver.

As stations connect with their audiences on a growing number of platforms, the business of alerting has expanded, bringing new opportunities to stay in touch with viewers.

At the same time, technology has evolved, making it easier to create and send alerts on multiple platforms and also to make weather the leading edge of a broader approach that includes lifestyle forecasts, health-related forecasts, school closings and more.

TVNewsCheck and The Weather Company will explore the changing world of alerting during a webinar on June 8 at 1 p.m. ET.

During the event, Ethan Dreilinger, client solutions engineer at The Weather Company, an IBM Business, will speak with Kathy Haley, co-founder and publisher of TVNewsCheck, about new ways to approach the business of alerting. He will also show how new technology not only streamlines workflows for meteorologists and their teams, but also enhances alerts with the rich graphics audiences have become accustomed to while watching the news.

To join the conversation, please register for the webinar here.