Stars Are Back for Upfronts, More Dollars May Follow As Well
![](https://tvnewscheck.com/wp-content/uploads/2023/05/Fox_upfront_2023-400x225.jpg)
![](https://tvnewscheck.com/wp-content/uploads/2023/05/Fox_upfront_2023-400x225.jpg)
Television companies expect this year’s upfront to be stronger than last year’s. “We’re in a much better place than we were a year ago going into this upfront presentation,” Rita Ferro, president of global advertising sales at The Walt Disney Co., says. “It’s not 100% back, but it’s most definitely better than it was when we were going into the upfronts a year ago.”
This article was originally posted on nexttv.com
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