NBCU Says Domino’s Sold 38% More Pizza After Buying Ads Through Its Cross-Platform Tool
![](https://tvnewscheck.com/wp-content/uploads/2024/05/Dominos_store-400x225.jpg)
![](https://tvnewscheck.com/wp-content/uploads/2024/05/Dominos_store-400x225.jpg)
The media giant closed its upfront presentation with the statistic and other findings detailed for the first time by Mark Marshall, chairman, global aAdvertising & partnerships, at the NBCU upfront Monday. Marshall laid out first-quarter results from One Platform Total Audience, a cross-platform tool introduced at CES last January that helps advertisers find strategic audiences across linear and digital on a single media plan.
This article was originally posted on deadline.com
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