ATSC, the Broadcast Standards Association, has released additional details about its annual NextGen Broadcast Conference and Member Meeting at the Marriott Marquis in Washington in mid-June. The program will focus on new opportunities for broadcasting utilizing ATSC 3.0, the next-generation broadcast standard that is now available to viewers in 75 markets across the U.S., 80% of viewers in South Korea and soon 66% in Jamaica.
ATSC President Madeleine Noland said: “ATSC 3.0 is a robust and flexible wireless system built on an Internet Protocol backbone, ideal for new applications for international business, emergency information, mobility, and remarkable enhancements for traditional TV broadcasting. Each year, we welcome the broadcast industry to get together and learn about new avenues for next-generation broadcasting, and to hear updates on the deployment of ATSC 3.0 across the world. We look forward to robust conversations about the latest opportunities to apply flexible ATSC 3.0 broadcasts with local sports, interactive functions, automotive applications and more.”
Announced sessions for the conference include:
- Playing the Game: NextGen TV Sports
- Interactive Apps Unleashed
- Inspiring Consumers: The Latest Research on NextGen TV
- Datacasting: Leveraging the ATSC 3.0 IP Backbone to Diversify Revenue Streams
- Are We There Yet? NextGen Automotive TV
- Emergency Messaging Update
- NextGen TV Consumer Devices Update
The two-day ATSC conference looking at next-generation broadcast options and devices runs Thursday, June 13, and Friday, June 14, and is open to all. ATSC Members can participate in all three days of events, including both the ATSC Annual Members Meeting and the vibrant two-day conference. program. The capstone of the event will be the presentation of the annual Bernard J. Lechner Outstanding Contributor Award and the Mark Richer Medal for industry leadership, the organization’s highest honors, on June 14.
Registration for the event is open on ATSC.org here.
As the NextGen TV rollout in the United States continues apace, ATSC 3.0 is also being planned for additional markets around the world, with Trinidad & Tobago launching services next year, key ATSC 3.0 technologies selected for Brazil’s TV 3.0 initiative also launching in 2025, direct-to-mobile standards exploration in India, and testing underway now in Mexico and Canada.
ATSC member organizations represent the broadcast, broadcast equipment, motion picture, consumer electronics, computer, cable, satellite and semiconductor industries. Conference attendees are typically mid-to-senior level executives within the ATSC 3.0 and NextGen TV ecosystem. There will be numerous demonstrations and some two dozen exhibitors showcasing the latest in ATSC 3.0 technologies, products and services.
Merbine
Sure hope they will resolve the DRM issue or else the public is not interested in 3.0.