The standard has been approved, testing is ongoing and new TV sets with support for NextGen TV (aka ATSC 3.0) debuted at CES2020 earlier this month. Now comes the hard part — marketing it. That was among the chief topics at SMPTE’s NextGen TV Summit hosted by WETA Washington last week.
The new Cast.era joint venture plans to provide NextGen TV solutions for the television industry rollout, starting with Sinclair stations this year. It will focus on three main business areas: cloud infrastructure for broadcasting, ultra-low latency OTT broadcasting and personalized advertising.
For many broadcasters, NextGen TV took up much of last week’s CES show’s oxygen in a series of announcements and presentations. But industry leaders shouldn’t miss what may have been the most tectonic, tangible announcement in Las Vegas: NBCU’s groundbreaking new One Platform, which simplifies the ad buying and selling process across any screen.
The annual consumer electronics bazaar offered an important stage for fledgling NextGen TV this week, while also allowing varied glimpses at 5G, anticipatory technology and acres of beautiful new screens including the Samsung Sero that shifts from a horizontal to vertical perspective.
While some 15 million tourists may visit Jeju Island off the southern tip of South Korea to experience what a 2011 global poll designated as one of the New Seven Wonders of Nature, the Korea Radio Promotion Association (RAPA) has its own big plans for the island: attracting the world’s biggest TV broadcasting players. “Beginning […]
The 10-year slog taking a new generation of digital television broadcasting from a mere concept to a complete system capable of delivering IP-based video and other services to receivers in the U.S. homes is ending as 20 NextGen TV receivers are debuting this week at CES — effectively closing the loop in the ATSC 3.0 ecosystem that long concerned broadcasters and fueled naysayers.
The introductions by LG Electronics, Samsung and Sony mirror the initial nationwide rollout of NextGen TV service, powered by the ATSC 3.0 broadcasting standard, planned for more than 60 markets across the U.S.
LG Electronics announced Monday that it will offer six premium OLED TV models supporting ATSC 3.0 in 2020, ranging in size from 55 to 88 inches. The announcement, made the day before the official opening of CES 2020, answers the question in the minds of many industry observers about whether 3.0 consumer receivers would actually make it to market in the United States, and offers one more indication for broadcasters that a voluntary transition to NextGen TV will actually be able to seen by viewers.
Sinclair Broadcast is optimizing its service quality assurance operations with Triveni Digital solutions. Sinclair has purchased 30 of Triveni Digital’s StreamScope XM MT ATSC 1.0 analyzer and ATSC 3.0 combo units, and 10 StreamScope XM verifier software applications to simplify its transition to NextGen TV. Based on Triveni Digital’s unified, software-based solutions that support both ATSC […]
With NextGen TV set to take the mainstage at CES, Synamedia joins the largest industry test bed for ATSC 3.0 services.
WKAR Public Media at Michigan State University and Gaian Solutions have launched the Apollo PublicTV Platform, a NextGen TV accelerator platform for public broadcasters.
Developed by hundreds of industry experts who sought to create a state-of-the-art broadcast system based on the same internet protocol language used by over-the-top services, ATSC 3.0 “greatly expands flexibility and adaptability for broadcasters, allowing them to transmit data that will both enhance TV broadcasts and provide new revenue opportunities,” ITU said
Next week’s CES in Las Vegas will once again take over the Strip with a sprawling, frenetic glimpse into tomorrow’s consumer technology. This time, NextGen TV will make its show floor debut, and hopes are high consumers will notice.
Some might say it’s too soon to begin selling the sizzle of Next Gen TV. Perhaps, but being early isn’t stopping T-Mobile from promoting its 5G service. No longer will it be enough for stations to promote upcoming programming; it will soon become as important, if not more so, to sell the benefits of the 3.0 wireless network — in other words “the sizzle.”
Next year should see broadcasters making advances in the continuing move to IP, greater use of cloud platforms and significant progress for two new wireless technologies: ATSC 3.0 and the various 5G services being rolled out by wireless carriers. Above, a Sony camcorder and prototype 5G transmitter were used to test camera backhauls over Verizon’s 5G network during a recent NBC NFL broadcast.
He takes on responsibility for overseeing Sinclair’s participation in the global ecosystem development of NextGen broadcasting’s direct-to-mobile broadcast-5G convergence. He will also support the company’s international strategic vision for spectrum utilization.
A founding father of DTV discusses the waterfront of issues facing the television industry.
Adam Symson, president and CEO of The E.W. Scripps Co., says leading the company isn’t a quarter-to-quarter proposition, but rather about taking a decades-long view. From that vantage, he sees a growing marketplace for podcasts and multicasting, along with a deepening the OTT sales business and ATSC 3.0’s longer-term potential as crucial fronts to buttress the company’s core broadcast business.
The newly-rechristened NextGen TV will start showing up in working sets at January’s CES with launches slated for the top 40 markets. But a ramp up to revenue will be slow going with advocates saying revenues are at least five years away. The TV2020 panel on the topic comprised (l-r): Anne Schelle, Pearl TV; John Hane, Spectrum Co.; and Joe Chinnici, Public Media Group. (Photo: Wendy Moger-Bross)
Triveni Digital has unveiled enhancements to its StreamScope XM Verifier software application for receiving, verifying and recording ATSC 3.0 broadcast streams via ROUTE, MMTP or SLTP protocols. The software application now provides support for multiple PLPs within a broadcast transmission, allowing broadcasters to deliver more than one signal to viewers with optimized robustness. Additionally, the StreamScope […]
A Magid survey finds that the 3.0 standard’s new capabilities are seen as both an innovative service and a key feature for future consumer considering upgrading their TV receivers.
The Phoenix Model Market partners and Pearl TV today unveiled additional NextGen TV development resources for broadcasters and consumer technology companies.
The annual fall gathering will examine TV, satellite, online video, live events, podcasting, advertising, film, corporate A/V, production and post. In addition, held concurrently will be TVNewsCheck’s TV2020: Monetizing the Future conference and The Streaming Summit.
Commercial and public broadcasters are asking the FCC to relax its rules to allow them to deploy more transmitters at the edge of their service areas as they build out for ATSC 3.0.
A sequence of recent actions suggests that cable operators are pushing back against collaboration with the Advanced Television Standards Committee’s efforts to enable carriage of the format on MVPD systems. It is unclear whether they legitimately believe, as claimed, that it is “too early” to establish ATSC 3.0 (aka Next Gen TV) retransmission procedures or if the MVPDs are defensively rejecting the standard’s data transmission opportunities as competition to cable’s own digital agenda.
Verance, a provider of standards-based watermarking, today announced plans to bring its Aspect watermarking technology to Hybrid Broadcast Broadband TV (HbbTV), providing a solution that it says will “significantly expand the reach of interactive television services in markets worldwide.” Aspect uses Verance’s high-performance implementation of the standards-based watermarking technologies sanctioned by the HbbTV Association in their recently published […]
Last week in South Korea, the use of ATSC 3.0 for the delivery of emergency alerts and communication became a reality. The opening ceremony of Korea’s 2019 Broadcast Industry Promotion Week included a launch ceremony for an ATSC 3.0 emergency alert system. At the ceremony, The Korean Ministry of Information and Communication announced the launch of […]
Fincons Group publishes a new white paper on ATSC 3.0 and lessons learned from the European Hybrid Broadcast Broadband TV systems.
2020 is expected to start the deployment of ATSC 3.0 technology and services, and in preparation the Consumer Technology Association has announced that it has developed what it is calling the go-to market name and logo for the new technology, NEXTGEN TV. This name and logo will be used to identify devices that meet the ATSC 3.0 interoperability test specifications.
The former VP of strategy and business development for Tribune Broadcasting will lead the company’s next-generation television efforts including its ATSC 3.0 strategy and will help identify, develop and evaluate investment and partnership opportunities.
Executives driving ATSC 3.0’s implementation take on its costs and potential profits at TVNewsCheck’s annual TV2020: Monetizing the Future conference in New York in October.
In the six weeks since Charter Communications executives met with senior FCC staffers to explain their reluctance to carry ATSC 3.0 signals, a continuing flurry of discussions has simmered — usually couched in questions about why Charter picked this moment to voice its opposition to carrying the value-added broadcast signals.
Advanced compression (SHVC), multiplexing and technicolor SL-HDR1 together demonstrate impressive improvements in delivering high-quality video to fixed, mobile devices.
Money is on the minds of America’s low-power TV station owners these days. With the FCC announcing last month that it is now taking applications for repack reimbursement funds from the TV Broadcasters TV Relocation fund, LPTVs that have paid heavily to switch frequencies under the FCC’s spectrum repack are anxiously awaiting the check in the mail.
Sinclair Broadcast Group has promoted Michael Bouchard to vice president of technology strategy for its One Media 3.0. He reports to Mark Aitken, president of One Media and will help drive Sinclair’s development and deployment of ATSC 3.0. Bouchard brings more than 25 years of digital and technology experience. He has spent the last six […]
Hank Price: There is no question ATSC 3.0 will be a great quality advance for television stations. The picture alone makes the upgrade a must have, but it too will be challenged by a wireless competitor: 5G. 5G will empower two-way 3.0 services, but it will also function as a direct competitor, offering far more services than 3.0 alone is capable of.
Airwavz.tv, a mobile NextGen TV solutions company, has released TvXplorer a broadcast TV analysis and playback application for ATSC 3.0 Next-Gen TV. Designed for TV professionals in the field as well as the lab, TV station owners and operators and executives, TvXplorer is built for (and works exclusively with) Airwavz.tv RedZone Receiver. TvXplorer works with Airwavz.tv […]
Charter execs put on something of a full court press at FCC last week to talk down broadcaster’s ATSC 3.0 transition. They met with staffers in the Media Bureau and Office of Engineering and Technology, as well as aides to four of the five commissioners, including the chairman. “We also discussed the consumer benefits of the ATSC 3.0 transition, noting that broadcasters have yet to define which among those possible uses of the new standard they are interested in pursuing,” Charter said in summarizing the meeting.
Tech vendors and broadcasters led by Sinclair and Weigel are developing ways to offer high-resolution TV and targeted advertising by layering broadband content on top of the basic ATSC 3.0 over-the-air signals.