At CES last week, UltraHD displays, cars as entertainment centers and datacasting looked like real opportunities and the new broadcast standard is just the thing to exploit them.
Sinclair and its ONE Media innovations group announced key deals with Harmon and Korea’s SK Telecom at CES this week to jointly develop and commercialize broadcasting-based automotive technology using the ATSC 3.0 standard. “The whole vehicular space is one that is increasingly connected,” says Sinclair’s Mark Aitken.
The three companies will jointly develop and commercialize a broadcasting network-based automotive platform in the U.S. and globally. The advanced automotive platform will be applied with ATSC 3.0-based broadcasting solutions to provide terrestrial TV broadcasting, HD map updates, V2X, etc. The three companies will seek business opportunities in the global market for connected cars.
Sinclair’s ONE Media and Saankhya Labs introduce the “world’s most advanced” multi-standard demodulator system-on-a-chip in Las Vegas.
The two will fund and manage a joint venture company within the first quarter of this year that would provide ATSC 3.0 standards-based solutions to all U.S. broadcasting companies and seek other opportunities globally.
TVNewsCheck’s prescient editor, Harry Jessell, asks his infallible Magic 8-Ball to reveal how 2019 will unfold for various aspects of the television business, including core advertising, political advertising, retrans, mergers, FCC ownership caps, Big-4 duopolies and ATSC 3.0. He then expounds on the answers since, while all-knowing, the 8-Ball is notoriously terse.
For broadcasters, January’s Consumer Electronics Show will be a chance to drum up interest in ATSC 3.0 and check in on products — especially connected cars, voice-enabled devices and the internet of things — that will define consumers’ experiences over the next year.
Mitch Singer: “Samsung, LG and Sony — the biggest TV manufacturers — have recently joined Fox, NBC and Telemundo Owned Stations Group and a growing list of other leading broadcasters in voicing their commitment to ATSC 3.0, which powers next-gen TV.”
Sinclair joint venture ONE Media is pleading its case with the FCC to make sure ATSC 3.0 next-gen TV standards are considered while making plans for 5G networks. According to an FCC filing, Mark Aitken, president of ONE Media, recently met with Commissioner Michael O’Rielly and other FCC officials to discuss ATSC 3.0’s ability to deliver data services outside of television.