FCC Chairman Ajit Pai signaled Friday that the FCC is preparing to start accepting next-gen TV (ATSC 3.0) license applications and that the Media Bureau is even now working on an order to wrap up some open issues, including the local simulcasting requirement for stations without a viable partner, and a second order to resolve various petitions for reconsideration (filed by cable operators).
The recipients of TVNewsCheck’s inaugural Women in Technology Futurist Awards — the TVB’s Abby Auerbach and LG and ATSC’s Madeleine Noland — epitomize the quality of taking a long-range view of where the television industry should be moving and figuring out how to get it there.
Fox stations chief Jack Abernethy used NATPE to stress the importance of the new tech. Its rollout and the services it enables, he said, is being held back by broadcasters’ short-term thinking and their inability to work with each other and to grasp the technology’s non-TV potential.
A new Magid survey reports consumers find the most value in the combination of features, with the pairing of 4K enhanced video with high dynamic range and immersive 3D audio having the broadest appeal.
The move is designed to accelerate and expand the development of Next Gen TV experiences in the U.S. and Europe. Initial projects include the identification and development of leading consumer offerings, business modeling, proof of concept and market trial management, retailer education and service lifecycle management and operations.
ONE Media’s Jerald Fritz: “Using the great big IP data pipe that is a Next Gen TV channel, broadcasters will have the flexibility to provide traditional linear TV entertainment and informational programming to both fixed and mobile devices. Plus, they can use their channels for complementary 5G services.”
At CES last week, UltraHD displays, cars as entertainment centers and datacasting looked like real opportunities and the new broadcast standard is just the thing to exploit them.
Sinclair and its ONE Media innovations group announced key deals with Harmon and Korea’s SK Telecom at CES this week to jointly develop and commercialize broadcasting-based automotive technology using the ATSC 3.0 standard. “The whole vehicular space is one that is increasingly connected,” says Sinclair’s Mark Aitken.
The three companies will jointly develop and commercialize a broadcasting network-based automotive platform in the U.S. and globally. The advanced automotive platform will be applied with ATSC 3.0-based broadcasting solutions to provide terrestrial TV broadcasting, HD map updates, V2X, etc. The three companies will seek business opportunities in the global market for connected cars.