The array of options for over-the-air 3.0 is dizzying. But with roughly 75% of TV households still subscribing to cable, satellite or telco services — and retransmission fees from providing their signals to such pay-TV operators making up a growing portion of broadcasters’ revenue — it’s clear that 3.0 needs to work with cable in order to be a long-term success.
The addition of Japanese companies expands the coalition’s international footprint.
It’s the first O&O station group to join coalition of commercial and public broadcasters, consumer electronics makers, tech companies and trade associations developing a voluntary advanced emergency messaging capability using ATSC 3.0.
The ATSC Next-Gen TV Conference in Washington this week covered a wide range of updates on what broadcasters have done, are doing and need to do to smoothly get the next-gen transmission standard on the air across the country.
Effective yesterday, May 28, the FCC is accepting applications for television stations to begin to convert to the next-generation TV transmission standard – ATSC 3.0 or “Nex Gen TV.” Last week, the commission issued a Public Notice announcing that the form (FCC Form 2100) necessary for stations to apply to transition to the new standard is now available for both full-power (Schedule B to Form 2100), low-power (Schedule D) and Class A TV stations (Schedule F).
Public Media Group was unveiled today at the ATSC’s 2019 Next Gen TV Broadcast Conference in Washington. It comprises Public Media Venture Group, a coalition of 31 noncommercial broadcasters with 117 stations, and Cleveland-based Osborn Engineering, among others.
The FCC says it will begin accepting applications from broadcasters to deploy ATSC 3.0 on May 28. The commission approved the standard in November 2017 but needed to revise a number of forms before it could begin accepting applications.
While conversations between broadcasters and car makers are just starting, ATSC 3.0 proponents say that given the three-to-five-year build cycle of a typical new model it’s crucial to get 3.0 receiver chips into car makers’ design plans by next spring so they’re ready to roll in 2024, by which time next-gen stations will be broadcasting across the U.S.
The Scripps MyNetworkTV affiliate will test ATSC 3.0 technology in collaboration with Graham Media and other Motor City broadcasters.
There may be a big silver lining to Sinclair’s loss of its proposed merger with Tribune. In its wake the group has shifted its strategy from TV station acquisition to nonbroadcast ventures like regional sports networks, OTT services and possibly some kind of national news service. And it’s continuing to lead the way toward ATSC 3.0, which it is convinced will multiply the value of broadcast spots through targeting, and enable lucrative new businesses like datacasting.