TV’s Upfront Ad-Sales Talks Start To Heat Up, With Some ‘Rollbacks’ Expected
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Some of the sector’s big media agencies have placed early focus on both Disney and NBCUniversal, according to four people with knowledge of these annual negotiations for billions in advertising deals struck between the networks and Madison Avenue. Those two aforementioned companies have the broadest portfolios of high-quality entertainment, these executives say, that encompass sports, news, entertainment and more. (Mario Wagner)
This article was originally posted on variety.com
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