Diamond RSNs Near Naming-Rights Deal As MLB, NBA Turn Up The Heat
![](https://tvnewscheck.com/wp-content/uploads/2023/05/Bally_Sports_sign_2023_AP-400x225.jpg)
![](https://tvnewscheck.com/wp-content/uploads/2023/05/Bally_Sports_sign_2023_AP-400x225.jpg)
Diamond Sports Group on Tuesday confirmed that it has reached an agreement in principle on a new naming-rights sponsor for its 18 regional sports networks, a move necessitated by the looming expiration of the company’s legacy deal with Bally’s Corp. While Diamond did not disclose the identity of its new business partner, Bloomberg this week reported that FanDuel was stepping in to replace Bally’s.
This article was originally posted on sportico.com
Leave a Reply
You must be a logged in member to post a comment.
Log In Register Now