EstrellaTV Adds KSWT Yuma As Affiliate

Liberman Broadcasting Inc. (LBI Media) today announced that its national Hispanic television network, EstrellaTV, has signed an deal with Pappas Telecasting’s CBS affiliate KSWT Yuma, Ariz.-El Centro, Calif. (DMA 164), for carriage on the stations ch. 13.3 subchannel.

Yuma-El Centro is the 36th largest U.S. Hispanic TV market, representing 64,350 Hispanic TV households. Now present in 36 markets nationwide, EstrellaTV reaches approximately 77% of U.S. Hispanic households and increased its affiliate count to 27. EstrellaTV already has a presence in Arizona through an affiliate agreement with Belo Corp.’s KTTU Tucson, and in California through two owned-and-operated stations and six affiliates.

“Being located right on the border of the U.S. and Mexico, KSWT reaches more Hispanic communities than any other station,” said Andrew Wyatt, GM of KSWT. “We are impressed with LBI Media’s vision and believe that this partnership with EstrellaTV is a perfect fit for KSWT and our viewers. Seeing the success that EstrellaTV has already experienced, we think that that EstrellaTV will grow to be a dominating factor in the Hispanic broadcasting world.”