WEEKLY SYNDICATED RATINGS ROUNDUP

Baseball Preemptions Strike Out Syndies

The exception was the entertainment magazines, which got boost from Paul McCartney’s wedding coverage.

Preemptions due to baseball playoffs on Fox battered the ratings for a significant number of syndicated shows in the week ending Oct. 16. But most magazines, bolstered by coverage of former Beatle Paul McCartney’s star-studded wedding to American heiress Nancy Shevell nonetheless did well.

Magazine Shows

Entertainment Tonight (CTD)  widened its lead over the field with a 6% increase from the week before to a 3.8. Inside Edition (CTD) held steady at a 3.0; The Insider (CTD) jumped 6% to a 1.7 and moved up to third place; Access Hollywood (NBCU), which did not air 30 times in the top 53 markets because of baseball, still dipped only 16% to a 1.6; Extra (WBDTD) managed to hold firm at a 1.5 despite being preempted 14 times in large markets; while TMZ (WBDTD) lost 22% to a 1.4.

Freshman Shows

The season’s most expensive new off-net sitcom Big Bang Theory (WBDTD) continued to suffer, sinking 11% to a 3.9. The show slid thanks in part to a baseball-fueled decline in its TBS cable ratings. On the other hand, as baseball’s post-season comes to an end, the show’s multiple runs on TBS are expected to send Big Bang’s ratings skyrocketing.

It’s Always Sunny in Philadelphia (Twentieth) was flat at a 1.2; 30 Rock (NBCU) slipped 15% to a 1.1 in mostly lower-rated, late fringe time periods; while Till Death (Sony) was unchanged at a 0.6.

BRAND CONNECTIONS

Excused (CTD), a new latenight dating show, held steady at a 0.6

Veteran Off-Net Sitcoms

Among the veteran off-net sitcoms, Two and a Half Men (WBDTD) tumbled 13% to a 5.6; Family Guy (Twentieth) ticked up 3% to a 3.5; How I Met Your Mother (Twentieth) also inched up 3% to a 3.1; Seinfeld (Sony) slid 4% to a 2.2; while Friends (WBDTD) was flat at a 2.2.

Talk Shows

In talk show action, Dr. Oz (Sony) was tied by Dr. Phil (CTD) for No. 1. Oz was unchanged at a 2.8, while Phil grew 4% from the week before to a 2.8 and was the top talk show for the fourth time in five weeks this season, including this week’s tie.

Live with Regis and Kelly (Disney-ABC) was flat at a 2.5; Ellen DeGeneres (WBDTD) picked up 5% to a 2.3; Maury (NBCU) also added 5% to a 2.1; Rachael Ray (CTD) rose 7% to a 1.5, tying the The Doctors (CTD), which also gained 7% to a 1.5.

Newcomer Anderson (WBDTD), which was preempted 14 times by baseball games, still climbed 8% in households to a 1.3 and 14% in the women 25-54 demo to easily to lead all first-run daytime rookies.

We the People with Gloria Allred (Entertainment Studios) rebounded 25% to a 0.5 after falling 20% in prior session, while Jeremy Kyle (Debmar) lost 20% to a 0.4.

Court Shows

Judge Judy (CTD) dominated the courtrooms, surging 5% week to week and 51% year to year to a 6.5. No. 2 courtroom Judge Joe Brown (CTD) was heavily preempted and dipped 8% to a 2.4; People’s Court (WBDTD) was flat at a 1.9; and Judge Mathis (WBDTD) was unchanged at a 1.5.

Game Shows

Among game shows, Wheel of Fortune (CTD) was up 2% from the previous frame to a 6.7; Jeopardy (CTD) remain3ed at a 5.6; Family Feud (Debmar-Mercury) was also flat at a 2.6, while Who Wants to Be a Millionaire (Disney-ABC) got a 9% dividend to a 2.5.

Off-Net Weekly Hours

Law & Order (NBCU) and Criminal Minds (CTD) finished in a dead heat at the top of the off-net weekly hours. L&O, which had been the frontrunner in the previous session, slipped 6% to a 3.1, while Minds improved 3% to a 3.1. Numbers (CTD) added 5% to a 2.3; Monk (NBCU) was off 4% to a 2.2, tying The Closer (WBDTD) — which was unchanged at a 2.2 — and Without a Trace (WBDTD), which tacked on 5% to a 2.2.


Comments (0)

Leave a Reply