Rentrak Adds Schurz TVs In Roanoke, Springfield

Multi-screen media measurement firm Rentrak Corp. today announced that it has added four new Schurz Communications stations to its StationView Essentials service and also renewed contracts for three others.

Joining the Rentrak client roster are WBDJ (CBS) Roanoke, Va. (DMA 66), as well as KSPR (ABC), K15CZ (CW) and KYTV (NBC) in Springfield, Mo. (DMA 75). The renewed stations are KWCH (CBS), KSCW (CW) and KDCU (Univision) in Wichita, Kan. (DMA 67).

Schurz Communications is a privately-owned communications company with a national portfolio of newspapers, television and radio stations and cable systems.

“We’ve seen first-hand the value that Rentrak’s audience information delivers to our sales and programming teams,” said Marci Burdick, senior vice president, Schurz Communications. “With Rentrak’s success in Wichita, it was an easy decision to support our Roanoke and Springfield stations in adding Rentrak services.”

TV Essentials is a television ratings database currency that provides daily measurement of all U.S. TV networks in all 210 U.S. TV markets. The service incorporates data from more than 19 million satellite, telco and cable television sets and integrates it with product consumption information.