‘The Better Show’ Names New National Ad Partner

Meredith Video Studios, a division of Meredith Corp. today announced that its syndicated daily lifestyle program, The Better Show, will engage Marathon Ventures as its new national advertising sales partner, effective March 1.

The Better Show leverages Meredith’s home, shelter, and parenting expertise and is based on content from Meredith’s magazines including Better Homes and Gardens, Parents, Family Circle, More and Fitness.

The Better Show is syndicated on more than 150 broadcast TV stations, reaching 80% of U.S. households, including nine of the nation’s top 10 markets.  It is currently renewing affiliates for its sixth season, which begins in September.

Marathon Ventures will provide full national advertising sales services for The Better Show. Marathon Ventures currently serves a number of network and digital clients, and will act as the direct liaison to agencies and advertisers interested The Better Show. Previously, Meredith Video Studios worked with Worldlink for all sales initiatives.

“We are excited to partner with Marathon Ventures to raise our profile with both existing and new clients, and grow our presence in the national marketplace,” said Kieran Clarke, EVP of Meredith Video Studios. “We thank Worldlink for the results it has produced for The Better Show, and wish the company future success.”

David Brenner, senior partner of Marathon Ventures, said, “We have seen The Better Show continue to attract viewers and grow in the largest markets, so we know there is great value in creating this partnership. We are confident that we can build on the success of the show to create new and exciting sales relationships.”