Anvato, EndPlay Offer Content Management

Anvato Inc., a developer of video content management systems for live and on-demand video publishing, distribution and monetization in broadcast quality, today announced a partnership with EndPlay Inc., a Los Angeles-based provider of content management, engagement and monetization solutions delivered as software-as-a-service (SaaS) applications in the cloud.

EndPlay has integrated its platform with Anvato’s video content management system, including its Broadcast Capture and Live Editing modules. The companies said EndPlay’s media customers will benefit from a reduction in video editing and publishing time of up to 60% through a “seamless” process to publish Web videos from live broadcasts.

“The EndPlay content management, engagement and monetization solution, integrated with Anvato’s video platform, gives local broadcasters a one-stop solution for web and video content management,” said Alper Turgut, Anvato CEO. “This provides users an incredible amount of flexibility and time savings in capturing, editing and publishing video to their web sites and mobile devices.”

EndPlay’s cloud-based platform delivers audio, video, text and rich media across brand websites and to virtually any end-user device for companies in media and entertainment, consumer packaged goods (CPG) and retail spaces.

Says Dr. Christos M. Cotsakos, founding chairman, CEO and president of EndPlay: “We realized an opportunity to better service our clients by offering them the best tools available today for the daily management and monetization of all their digital assets across multiple Web and mobile devices. Anvato’s video content management system can seamlessly capture and edit TV broadcast, publish it online, and syndicate it to affiliates and partners in near real time. We have found a very solid partner in Anvato.”