Rentrak Adds Gray’s WJHG Panama City

Multi-screen media measurement firm Rentrak Corp. today announced that Gray Television’s  NBC affiliate WJHG Panama City, Fla. (DMA 159), which also broadcasts CW programming on a subchannel, is now a StationView Essentials subscriber.

With this addition, Rentrak now provides ratings information to 10 Gray clients in six Florida markets including Fort Myers, Jacksonville, Miami, Mobile-Pensacola, Orlando and Panama City.

“We think the Rentrak partnership and data will provide advertisers with timely, quantitative data to capitalize on marketing opportunities,” said Curt Molander WJHG GM. “Rentrak will also provide insight for news and promotions and how to better serve our market. The frequency of data will be very advantageous,” he added.

TV Essentials is a television ratings database currency that provides daily measurement of all U.S. TV networks in all 210 U.S. TV markets. The service incorporates data from more than 19 million satellite, telco and cable television sets and integrates it with product consumption information.