‘Bethenny’ Builds On Year-Ago Numbers

The first week of a summer test of the Warner Bros. talk show averaged a 0.9 rating/7 share among women 25-54. That’s up 80% from last year on the Fox TV Stations on which it’s airing.

Ratings for Warner Bros.’ Bethenny fell back to earth after its extraordinary premiere last Monday, but its first-week average was still strong compared to last year’s time slot occupants.

The Telepictures-produced summer test averaged a 0.9 rating with a 7 share among women 25-54. That’s up 80% from last year on the Fox TV Stations where it’s airing: WNYW New York, KTTV Los Angeles, WTXF Philadelphia, KDFW Dallas, KSAZ Phoenix and KMSP Minneapolis.

After debuting to a 1.5/10 last Monday, Bethenny’s rating dipped to a 0.9/7 on Tuesday, a 0.8/6 on Wednesday and it settled in at a 0.7/5 on Thursday and Friday. Compared to last year, that 0.7 rating is up 40% from mostly reruns in its time slots.

Bethenny is doing best in New York and Philadelphia, where it’s posting double-digit increases. Ratings are also up in Los Angeles, Phoenix and Minneapolis but slightly down in Dallas.


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