Secondscreen Networks Partners With Webrangers

SecondScreen Networks, a New York-based social TV company that allows TV broadcast ads to sync in real time with websites and mobile devices, is partnering with Webrangers, an Amsterdam-based social TV company offering second screen and social media engagement solutions for the European television industry.

This strategic partnership, SecondScreen’s first in Europe, will let TV producers and networks use synchronized advertising solutions to complement their websites and second screen offerings.

By partnering with Webrangers, SecondScreen Networks will provide companies the ability to offer digital advertising synchronized to TV spots on second screens, TV companion apps and websites. Webrangers will leverage its relationships with European TV producers, networks and third-party social TV app developers, to work hand-in-hand with SecondScreen Networks to monetize their own second screen applications.

“The second screen market is opening up rapidly, and SecondScreen Networks’ solutions give TV networks/programs the opportunity to monetize their huge fan bases,” says Guido Dukker, founder and CEO of Webrangers. “The cross-media solutions that viewers have been waiting for are finally here, now that the funding through new advertising technologies has made it possible.”

“This partnership expands our ability to deliver synced advertising into the European market, where there’s a lot of activity around social TV,” says Seth Tapper, founder and CEO of SecondScreen Networks.