DMA 37
WYFF Names Bridges General Sales Manager
Hearst Television NBC affiliate WYFF Greenville-Spartanburg, S.C.-Asheville, N.C. (DMA 37), today named Blake Bridges its new general sales manager effective immediately. Blake succeeds John Humphries, who last month was named president-GM of Hearst’s WGAL Lancaster, Pa.
He will oversee all of the station’s sales efforts for WYFF, This WYFF 4.2, WYFF4.com and WYFF 4 mobile applications.
Bridges graduated from the University of Georgia Journalism School in 1997. He joined WYFF in 2007 as national sales manager, with previous experience at WSPA Spartanburg and WXIA Atlanta as an account executive for 10 years.
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