Rentrak Adds Journal Broadcast’s KMTV Omaha

Rentrak Corp. today announced a multi-year local TV ratings contract with Journal Broadcast Group for its CBS affiliate, KMTV Omaha, Neb. (DMA 75)

“I have long been a fan of Rentrak and am thrilled to finally have the opportunity to use its services here in Omaha,” said Chris Sehring, KMTV VP-GM. “Our Journal Media cluster is focused on generating results — not just impressions — for our advertisers. Now, with Rentrak, we can be of even greater service to our customers in helping them sell more products, increase their market share, and build their companies’ brands.”

“Rentrak is extremely thrilled to expand our service with Journal Broadcast Group,” said Cathy Hetzel, the company’s corporate president and president of advanced media and information. “We look forward to providing another one of its stations with information that will enhance its targeting metrics.”