Rentrak Adds KOSA Odessa-Midland, Tex.

Rentrak Corp. on Wednesday announced a multi-year local TV ratings contract with ICA Broadcasting for its CBS affiliate, KOSA Odessa-Midland, Tex., and its MNT-affiliated subchannel branded as NOSA-TV.

The new contract makes Odessa the 11^th market in Texas to use Rentrak’s TV ratings, joining subscribers in Abilene, Austin, Beaumont, Dallas, Houston, Lubbock, San Antonio, Tyler, Victoria and Waco.

“We feel that having Rentrak ratings available every day of the year will give our stations a competitive advantage in the marketplace,” said Barry Marks, president and general partner of ICA Broadcasting. “Rentrak’s massive database provides us with targeting capabilities never before available. We are excited that we will be able to assist our advertiser partners in reaching their potential customers and help them grow their business.”