Core spot revenue was up 1.6% with increases of approximately 4% in national spot revenue and 1% in local spot revenue. Other drivers include a 10% rise in retrans and 21% growth in Internet advertising.
QUARTERLY REPORT
Belo 2Q Rev, Excluding Political, Up 2.5%
Belo Corp. today reported total revenue of $174 million in the second quarter of 2013, which was $4.1 million, or 2.3%, lower than the second quarter of 2012 as the company cycled against political revenue, which was $8.3 million less than the second quarter of 2012. Total revenue excluding political in the second quarter of 2013 was 2.5% higher than the second quarter of 2012.
Core spot revenue was up 1.6% with increases of approximately 4% in national spot revenue and 1% in local spot revenue. Core spot revenue growth came primarily from strength in the telecommunications and automotive categories which were up 68% and 9%, respectively, partially offset by lower spending in the health care, restaurant and retail categories, which were down 18%, 7% and 5%, respectively.
Political revenue in the second quarter of 2013 totaled $1.2 million, compared to $9.5 million in the second quarter of 2012.
Total spot revenue, including political, was down 4% in the second quarter of 2013 compared to the second quarter of 2012.
Other revenue, which is composed primarily of Internet advertising, retransmission revenue and barter and trade advertising, was up about 6% in the second quarter of 2013 compared to a year earlier, including a 21% increase in Internet advertising revenue and a 10% increase in retransmission revenue.
Other revenue in the second quarter of 2012 included $1.7 million in royalty payments from cable copyright fees.
BRAND CONNECTIONS
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