Rentrak Signs Ad Agency Hispanic Group
Rentrak Corp. has signed a multi-year StationView Essentials contract with Hispanic Group, an independent, minority-owned advertising agency focused on reaching Latinos.
With Rentrak, Hispanic Group will receive television viewing information from more than 25 million TVs in approximately 12 million households.
“We are looking forward to working with Rentrak and having access to a massive system of information across a deep number of networks,” said Jose Valdrrama, CEO of Hispanic Group. “Their targeting capabilities will help us enhance our clients advertising strategies.”
Comments (0)