The Weather Channel agrees to cut its reality programming by 50% and apologizes “for the disruption of our service and for initiating a public campaign.”
The Weather Channel, DirecTV Reach Deal
The Weather Channel will return to DirecTV (ch. 362) tomorrow as both companies have settled on a new agreement, the financial terms of which were not disclosed.
As part of the new pact, The Weather Channel agreed to reduce reality programming by half on weekdays; return instant local weather and allow authenticated DirecTV customers to watch The Weather Channel’s video programming on multiple devices inside and outside the home.
“Our apologies to DirecTV and their customers for the disruption of our service and for initiating a public campaign,” said David Kenny, CEO of the Weather Co., parent to The Weather Channel. “Our viewers deserve better than a public dispute and we pledge to reward their loyalty with exceptional programming and more weather focused news.”
“It’s a shame these disputes are played out on a public stage, but I’m pleased that we’ve been able to work together with The Weather Channel in a way that will benefit everyone,” said Dan York, DirecTV’s chief content officer. “I know this was frustrating for many of our customers, but their patience was ultimately rewarded with a better deal and a better product.”
Comments (3)
Sean Smith says:
April 8, 2014 at 4:48 pm
What happens to Weather Nation? I don’t want to see the Weather Channel’s pre-produced programs. All I want is weather 24-7
Wagner Pereira says:
April 8, 2014 at 6:07 pm
One wonders if the deal with Weather Nation AND NOW TWC will cost MORE than the TWC cost alone prior to this?
Warren Harmon says:
April 9, 2014 at 4:34 pm
I pray that Weather Nation stays on DTV It is far superior to TWC, they program weather 7/24 and TWC is a reality programmer. I will not be watching the Weather Channel but I will be viewing Weather Nation alot. I am a DirecTv subscriber since the turn on and have had it for 18 years. I love the Weater Nation addition!