Gray TV, Matrix In Digital Partnership

Matrix Solutions, a provider of media CRM and sales intelligence software, announced today that Gray Television has signed on as its first digital media development partner.

Gray Television, which has been a Matrix Solutions client since 2000, “will play a fundamental role in helping to expand the Matrix Solutions’ platform to optimize digital media sales workflows,” according to Matrix

“As a Matrix client, we have come to not only trust their expertise but appreciate their ability to listen to what we, as broadcasters and clients, have to say about our advertising sales needs,” said Mike Braun, VP digital sales operations for Gray Television. “Having the ability to add our knowledge into the development of this product and its intended workflow as a means to streamline sales when it comes to digital media is a tremendous value.”

“In working to build a comprehensive solution that is tailored to the Digital Sales Professional, it is pertinent to know what users want and need,” said BJ Boyle, Matrix VP product development. “The digital media partnership program is designed specifically with that in mind; having users’ input and insight as we build will be critical at all development stages and certainly streamline the process to develop a product that fills a market void right out of the gate.”

Matrix Solutions is continuing to build digital media development partnerships with those that have needs in the digital space.