David Cooperstein Joins Simulmedia As CMO

Simulmedia, an audience-targeted television advertising company, today named David Cooperstein chief marketing officer. Cooperstein had been VP, practice leader serving CMOs at Forrester Research since July 2009. He replaces Lindsay Jurist-Rosner who left to start her own web business.

“Audience-based television advertising is still new to many in the media and advertising communities. David has the depth of knowledge and ability to objectively engage with marketers to help them better understand what we do at Simulmedia and how it benefits everyone in the television ecosystem,” says Dave Morgan, Simulmedia’s CEO, to whom Cooperstein will report.

Over his 25-year career, Cooperstein has served in a range of strategy and marketing roles in both start-up and public companies.

Most of that time he has been a thought leader in the emergence of technology and Internet strategy. Cooperstein led the CMO research practice at Forrester Research for five years, and had previously led its telecom and retail industry practices.

Between those two periods at Forrester, he served on the executive teams of two digital media companies. Cooperstein was CMO of Burst Media and served as head of content development and audience management at Gather.com, a social media start-up that he helped grow from zero to 500,000 members in its first year.

Prior to his time in the digital world, Cooperstein led market analysis for the international division of Northwest Airlines, and was a consultant at Booz & Co. He has a bachelor’s degree from Cornell University in consumer economics.