Entertainment Studios To Launch New Auto Diginet

Entertainment Studios Inc. will debut a new 24-hour digital subchannel with original HD content, Automotive.TV, in January 2015.

Entertainment Studios is also owner of the Emmy Award-winning television series and 24-hour HD cable network Cars.TV.

“Automotive advertising is the largest ad category for most broadcast television stations throughout the country, and having AUTOMOTIVE.TV will give those television stations the competitive advantage to get a greater share and higher CPMs from the automotive category,” said Byron Allen, founder, chairman and CEO of Entertainment Studios. “Compelling and entertaining original content is in short supply on these digital subchannels, and we are thrilled to position our affiliates to own automotive — the most lucrative advertising category.”