Diginet channels like Cozi, Antenna TV and BUZZR can’t rely on big budgets to market their channels and programming, so they must get inventive to attract attention. Some attempts to attract viewers to classic TV shows really stink. You could even call it Smell-a-Vision.
Broadcasters including Scripps, Tegna, CBS, Sinclair, Ion and Gray have been laying bigger bets in the multicasting business, acquiring some of the more popular diginets and partnering to develop new ones in a market showing signs of further expansion. CBS’s new diginet DABL, for instance, is bringing back the classic lifestyle programming of Martha Stewart and others in the fall.
Beginning in the third quarter, Weigel Broadcasting’s Decades multicast network will be carried on Fox-owned stations in 12 major markets as part of a multiyear agreement with Fox Television Stations, LLC. The deal ups the network’s U.S. coverage to 60% with 65 TV affiliates nationwide. Decades will launch on Fox stations in New York, Los Angeles, Dallas, San Francisco, Houston, Atlanta, Tampa, Phoenix, Detroit, Minneapolis, Austin and Gainesville, Fla.
It closes on the $77 million purchase of the 85% of the two diginets it didn’t own. Tegna taps Brian Weiss, former president and general manager of Cooper Media, as their president.
The Heartland Network, Luken Communications’ country music and lifestyle channel, debuted on 11 stations in five new markets this week, broadening its national footprint by 33%. The new stations and channels in each market: Station Channel Community Market KBPX-LD 46.4 Houston Houston KQSL-LD 17.9 San Rafael San Francisco-Oak-San Jose KUKR-LD 27.9 Santa Rosa San Francisco-Oak-San […]
It’s paying Cooper Media $77 million for the 85% of the two diginets it doesn’t already own. Brian Weiss, Cooper’s president-GM, will join Tegna and continue to run the two.
Katz diginets Justice Network and Court TV will launch Wednesday, May 1, and Wednesday, May 8, respectively, on Quincy’s Madison, Wis., ABC affiliate.
Low-power TV group HC2 will carry the black-focused multicast network on its stations in 29 more markets, including Atlanta, Chicago, Los Angeles, Houston, Dallas and Detroit.
The still unnamed country music service — comprising a broadcast diginet and an OTT streaming platform — will operate from offices and production facilities in Nashville. Drew Riefenberger has been tapped to head the joint venture as general manager. The OTT version, a mix of linear and on-demand programming, will not simulcast the multicast version, although there will be some overlap.
The Heartland Network, Luken Communications’ country music and lifestyle multicast network, has made its debut in Detroit market (DMA 14) on Tait Broadcasting’s WHNE-LD (ch. 14.12). WHNE already broadcasts Luken’s Retro TV on ch. 14.7. Jim Lebrato, Tait Broadcasting’s CEO, said: “WHNE TV 14 is excited to bring Heartland’s country-flavored lineup of shows to Detroit viewers […]