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Comcast In Sweeping Data Licensing Talks

The Wall Street Journal reports that Comcast is talking with a number of audience measurement companies and TV networks to license its data to them. The company is looking to harness data from streaming devices and set-top boxes and organize the details into dashboards, which networks and marketers can use to target certain data segments. The talks, which have extended to ESPN, Discovery and Turner and already nabbed NBCUniversal. Subscribers to The Wall Street Journal can read the full story here.

By TVNewsCheck | October 21, 2015 | 8:01 a.m. ET.
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Kirsten Arnold says:

October 29, 2015 at 5:51 am

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