Univision Adds García As Digital Local Media VP

Univision Digital, the digital division of Univision Communications, today appointed Hilda García to the newly created position of VP of digital local media. She is based in Miami, reporting to Borja Echevarria, VP-editor in chief, Univision Digital, and to Kevin Mills, VP of digital strategy.

A journalist and multimedia executive with experience in online reporting, content production and digital marketing, García will lead Univision’s local digital teams across the country. She will be responsible for establishing editorial vision and guidelines as well as directing day-to-day editorial operations and all local publishers — from both TV and radio — will report to her.

Additionally, García will spearhead the development of engaging and innovative digital and radio content with a local perspective for major Hispanic communities across the U.S. in addition to establishing and implementing social media strategies to drive engagement for local digital content.

Before joining Univision Digital, García was VP of multimedia content and community development for Entravision Communications, where she managed the company’s online communities and digital initiatives.

Previously, she worked for the U.S. Hispanic media company ImpreMedia, first as news director and subsequently as VP of multiplatform news and information. She also held multimedia director roles at El Universal newspaper in Mexico City and El Nuevo Día in Puerto Rico, and was general Web editor for Mexican editorial company Grupo Expansión. Additionally, she co-authored a digital marketing how-to book titled E-X-I-T-O: Su Estrategia de Marketing en 5 Pasos (Success: Your Marketing Strategy in 5 Steps), published in 2013.

A native of Mexico City, García holds a bachelor’s degree in journalism from Universidad Nacional Autónoma de México, a bachelor’s degree in history from Mexico’s Iberoamericana University, and a master’s degree in communication from the University of Miami.