Hispanics

The two most prominent media companies that program to a Spanish-speaking audience criticized the Trump administration’s decision to rescind the Deferred Action for Childhood Arrivals program, announced Tuesday morning.

Primo TV and Kids Central Will Launch on Comcast’s Xfinity TV in January 2017. 

The launch is part of a cross-platform agreement that includes carriage of Univision networks across AT&T and DirecTV platforms.

Telemundo today appointed industry veteran Daniela Chaparro Vegas vice president of marketing. In this role, she will lead the strategic development and execution of all marketing for Telemundo. She will […]

A+E Networks is relaunching History en Español (HEE) with a new on-air look, new programming strategy and more than twice the number of premiere hours.   The new lineup includes docuseries such as Barbarians Rising and factual shows such as Hunting Hitler and Pawn Stars, along […]

Over the past month, Media Life has published an extended series of stories on Hispanics, Hispanic media and Hispanic culture. It ended with a webinar. The series was designed to bring media planners and buyers up to speed on this vital demographic, which now represents over 17% of the U.S. population and spends $1.3 trillion on U.S. goods and services each year. Here are five key points.

Major differences emerge in their media usage, their language preferences and their education. When targeting Hispanics, it’s important to remember those big cultural divides.

Chucky Lozano headlines a Mexican team hoping to rebound after Copa America Centenario. A look at Hispanic coverage plans, athletes to watch and digital trends for the coming games.

Upfront preview: The network has a strong connection with Mexicans, not surprising considering its parent company’s roots. Liga MX soccer games are up this season, and it’s flaunting its stability.

Univision Communications has launched a joint venture with former Telemundo Studios president Patricio Wills to produce exclusive content for Univision sibling channel UniMas and its digital platforms. The focus will be on developing edgy, high-octane series for U.S. Hispanic audiences.

U.S. Hispanic media giant Univision Communications unveiled a profit Tuesday for the fourth quarter of 2015, signaling better prospects for an IPO bid it filed last summer. In an earnings conference call led by CEO Randy Falco and CFO Francisco Lopez-Balboa, the company disclosed a 4Q revenue rise of 1.1% to $735.9 million compared to the same time frame in 2014. Total revenue for the full year dipped 1.8% $2.86 billion compared to $2.91 billion a year earlier.

The company, including its top-rated Spanish-language network and digital platforms, hopes to register about three million new Latino voters this year.

The dispute arose last summer when the Hispanic network decided not to broadcast the Miss Universe and Miss USA pageants then owned by Donald Trump after he made some controversial remarks about Mexicans.

As pro football continues to score viewership touchdowns — routinely topping an average of 18 million viewers for the regular season alone, its appeal seems to be far-reaching and trending toward ubiquitous. The hard-hitting action and on-field heroics have also had a strong multicultural impact — especially among Hispanic viewers, who, according to Nielsen third-quarter Total Audience Report, spend an average of nearly 110 hours per month tuning in to live and time-shifted TV and represent more than $1 trillion in spending power.

Long a bedrock of Latin pop culture, the TV genre is now crossing over, influencing much of what we see on English-language primetime television. Here’s everything you need to know about the genre.

This year, ad dollars will flow to TV and digital in greater amounts than ever before. Media Life predicts spending on Hispanic media will grow by 14% to 17% this year, based on conversations with and input from media buyers and media analysts.

The Comcast-owned network and station owner is spending hundreds of millions of dollars to take on the No. 1 Spanish-language network, Univision, by developing faster-paced Americanized dramas, locking up the TV rights to World Cup Soccer into the 2020s, and launching live local newscasts in big TV markets.

Disney is planning to sell its stake in cable network Fusion. The network launched two years ago as a joint venture of Disney’s ABC News and Univision. But Disney now plans to sell its stake, with Univision as a likely buyer, according to a person familiar with the matter but unauthorized to speak on the subject. The deal could still fall through and other bidders could emerge, but the source says that Disney’s plan to sell its stake has become an open secret in the Fusion offices over the last six months.

Telemundo today announced the appointment of Mauricio Piccone as SVP of reality programming. Based in Miami, Piccone will work along Maria Lopez-Alvarez, SVP of reality programming, and both will report […]

Ignore the trash talk in the wake of the closing of the Commonground/MGS agency. Hispanic media is going through huge changes as it joins the ranks of mainstream media. As it does so, the role of the Hispanic agency is changing as well — and for the good.

Univision Digital, the digital division of Univision Communications, today appointed Hilda García to the newly created position of VP of digital local media. She is based in Miami, reporting to […]

Univision lawyers filed papers in Manhattan federal court asking a judge to toss out the lawsuit Trump filed in July claiming that Univision unjustly broke a contract to broadcast beauty pageants, citing his “disgraceful allegations” about Mexican immigrants.

Tonia O’Connor is also the Hispanic group’s president of content distribution.

Hispanic lawmakers hoped a meeting with top executives from MSNBC and NBC News Wednesday would smooth over hard feelings from Donald Trump’s appearance on Saturday Night Live. Instead, it had the opposite effect. NBC News President Deborah Turness committed a major blunder — as far as the Hispanic lawmakers were concerned — when she described undocumented immigrants as “illegals,” a term that many in the Latino community find highly offensive.

He will also be responsible for multicultural and music at the Hispanic network in addition to overseeing the news and digital divisions and the Fusion cable network.

And stronger than English-language rivals. Spanish-language viewers are big on live viewing, which advertisers love. Ad spending outpaces overall TV. The big gainer: Telemundo.

The Spanish-language network is pulling even with its rival Univision. Why? Shows that reinvent the popular telenovela model have fueled the network’s popularity while investments by NBCUniversal have pumped up the news division.

Hispanics watch a much broader range of television than just Univision or Telemundo, especially second- and third-generation Hispanics, who were born in this country and have very different cultural experiences than their elders. A new study in The Journal of Cultural Marketing Strategy examines the differences between first-, second- and third-generation viewing patterns. Journal Editor Dr. Jake Beniflah talks about what the study means for media buyers and planners, why media people need to move past targeting just by language, and how TV measurement could be changed to better reflect Hispanic viewing patterns.

In Hispanic marketing, most of the attention goes to younger Latino consumers — particularly those bilingual millennials whom Univision has dubbed “billennials” — but smart marketers know there’s value in addressing older folks, who hold huge sway over purchasing decisions.

Univision Communications’ owners were hoping that by mid-October, Wall Street would be cheering the company’s public stock offering that was expected to be one of the year’s biggest, with hopes of raising about $1 billion. They weren’t counting on a media stock meltdown, a retrenchment of the IPO market or a dust-up with Donald Trump.