Univision, Telemundo Criticize DACA Decision

The two most prominent media companies that program to a Spanish-speaking audience criticized the Trump administration’s decision to rescind the Deferred Action for Childhood Arrivals program, announced Tuesday morning.

NBC’s Cecilia Alvear, Pioneer Hispanic Journo, Dies

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LBI Media Urges Latino Community To Stay Calm

Telemundo Actors Vote To Join SAG-AFTRA

NBC Latino Comedy To Star Marin, Rodriguezes

Comcast To Carry 2 New Hispanic Nets

Primo TV and Kids Central Will Launch on Comcast’s Xfinity TV in January 2017. 

 

Univision Nets To Launch On DirecTV Now

The launch is part of a cross-platform agreement that includes carriage of Univision networks across AT&T and DirecTV platforms.

 

Telemundo Names Chaparro Vegas VP Of Marketing

Telemundo today appointed industry veteran Daniela Chaparro Vegas vice president of marketing. In this role, she will lead the strategic development and execution of all marketing for Telemundo. She will be based in Miami and report to Aileen Angulo-Merciel, SVP of marketing and creative. Chaparro Vegas will be responsible for maximizing the reach and effectiveness […]

A+E Networks Relaunches History En Español

A+E Networks is relaunching History en Español (HEE) with a new on-air look, new programming strategy and more than twice the number of premiere hours.   The new lineup includes docuseries such as Barbarians Rising and factual shows such as Hunting Hitler and Pawn Stars, along with scripted series. In addition, HEE is set to premiere Embajadores de la Mafia, which delves into the arrival of the Italian-American mafia in Latin America. The channel will also launch a Spanish-language […]

Five Takeaways On Hispanics, Hispanic Media

Over the past month, Media Life has published an extended series of stories on Hispanics, Hispanic media and Hispanic culture. It ended with a webinar. The series was designed to bring media planners and buyers up to speed on this vital demographic, which now represents over 17% of the U.S. population and spends $1.3 trillion on U.S. goods and services each year. Here are five key points.

Gap Grows Between Younger, Older Hispanics

Major differences emerge in their media usage, their language preferences and their education. When targeting Hispanics, it’s important to remember those big cultural divides.

Telemundo Refuses To Air SAG-AFTRA Ad

For Hispanics, Olympics Will Be About Soccer

Chucky Lozano headlines a Mexican team hoping to rebound after Copa America Centenario. A look at Hispanic coverage plans, athletes to watch and digital trends for the coming games.

UPFRONTS

For Azteca America, A Distinct Identity

Upfront preview: The network has a strong connection with Mexicans, not surprising considering its parent company’s roots. Liga MX soccer games are up this season, and it’s flaunting its stability.

Univision Sets Content Joint Venture

Univision Communications has launched a joint venture with former Telemundo Studios president Patricio Wills to produce exclusive content for Univision sibling channel UniMas and its digital platforms. The focus will be on developing edgy, high-octane series for U.S. Hispanic audiences.

QUARTERLY REPORT

Univision 4Q Rev Grows On Subscriber Fees

U.S. Hispanic media giant Univision Communications unveiled a profit Tuesday for the fourth quarter of 2015, signaling better prospects for an IPO bid it filed last summer. In an earnings conference call led by CEO Randy Falco and CFO Francisco Lopez-Balboa, the company disclosed a 4Q revenue rise of 1.1% to $735.9 million compared to the same time frame in 2014. Total revenue for the full year dipped 1.8% $2.86 billion compared to $2.91 billion a year earlier.

Univision Moves To Register Hispanic Voters

The company, including its top-rated Spanish-language network and digital platforms, hopes to register about three million new Latino voters this year.

New Univision Web Series Based On 2016 Election

Trump, Univision Settle $500M Pageant Suit

The dispute arose last summer when the Hispanic network decided not to broadcast the Miss Universe and Miss USA pageants then owned by Donald Trump after he made some controversial remarks about Mexicans.

Pro Football Adding Hispanic Viewers

As pro football continues to score viewership touchdowns — routinely topping an average of 18 million viewers for the regular season alone, its appeal seems to be far-reaching and trending toward ubiquitous. The hard-hitting action and on-field heroics have also had a strong multicultural impact — especially among Hispanic viewers, who, according to Nielsen third-quarter Total Audience Report, spend an average of nearly 110 hours per month tuning in to live and time-shifted TV and represent more than $1 trillion in spending power.

Hispanicize Gets Boost From Telemundo, NBC News

The Mainstreaming Of Hispanic Telenovelas

Long a bedrock of Latin pop culture, the TV genre is now crossing over, influencing much of what we see on English-language primetime television. Here’s everything you need to know about the genre.

Hispanic Ad Spending: Great Expectations

This year, ad dollars will flow to TV and digital in greater amounts than ever before. Media Life predicts spending on Hispanic media will grow by 14% to 17% this year, based on conversations with and input from media buyers and media analysts.

Telemundo Ready To Step Up Its Game

The Comcast-owned network and station owner is spending hundreds of millions of dollars to take on the No. 1 Spanish-language network, Univision, by developing faster-paced Americanized dramas, locking up the TV rights to World Cup Soccer into the 2020s, and launching live local newscasts in big TV markets.

Disney To Sell Stake In Fusion To Univision

Disney is planning to sell its stake in cable network Fusion. The network launched two years ago as a joint venture of Disney’s ABC News and Univision. But Disney now plans to sell its stake, with Univision as a likely buyer, according to a person familiar with the matter but unauthorized to speak on the subject. The deal could still fall through and other bidders could emerge, but the source says that Disney’s plan to sell its stake has become an open secret in the Fusion offices over the last six months.

Telemundo Adds Mauricio Piccone As Reality SVP

Telemundo today announced the appointment of Mauricio Piccone as SVP of reality programming. Based in Miami, Piccone will work along Maria Lopez-Alvarez, SVP of reality programming, and both will report to Jesus Torres Viera, Telemundo’s EVP of programming and content. In his role, Piccone is responsible for supervising in-house and external reality productions in the […]

Hispanic Advertising Is Just Fine, Thank You

Ignore the trash talk in the wake of the closing of the Commonground/MGS agency. Hispanic media is going through huge changes as it joins the ranks of mainstream media. As it does so, the role of the Hispanic agency is changing as well — and for the good.

Univision Adds García As Digital Local Media VP

Univision Digital, the digital division of Univision Communications, today appointed Hilda García to the newly created position of VP of digital local media. She is based in Miami, reporting to Borja Echevarria, VP-editor in chief, Univision Digital, and to Kevin Mills, VP of digital strategy. A journalist and multimedia executive with experience in online reporting, […]

DirecTV To Shutter Hispanic Streaming Site Yaveo

Univision To Court: Drop $500M Trump Suit

Univision lawyers filed papers in Manhattan federal court asking a judge to toss out the lawsuit Trump filed in July claiming that Univision unjustly broke a contract to broadcast beauty pageants, citing his “disgraceful allegations” about Mexican immigrants.

Univision Names Chief Commercial Officer

Tonia O’Connor is also the Hispanic group’s president of content distribution.

Hispanic Lawmakers Angered By NBC Remark

Hispanic lawmakers hoped a meeting with top executives from MSNBC and NBC News Wednesday would smooth over hard feelings from Donald Trump’s appearance on Saturday Night Live. Instead, it had the opposite effect. NBC News President Deborah Turness committed a major blunder — as far as the Hispanic lawmakers were concerned — when she described undocumented immigrants as “illegals,” a term that many in the Latino community find highly offensive.

Univision Names Isaac Lee News, Digital Chief

He will also be responsible for multicultural and music at the Hispanic network in addition to overseeing the news and digital divisions and the Fusion cable network.

The State Of Hispanic TV: Healthy

And stronger than English-language rivals. Spanish-language viewers are big on live viewing, which advertisers love. Ad spending outpaces overall TV. The big gainer: Telemundo.

Telemundo: Revitalized & Stronger Than Ever

The Spanish-language network is pulling even with its rival Univision. Why? Shows that reinvent the popular telenovela model have fueled the network’s popularity while investments by NBCUniversal have pumped up the news division.

Univision Crew Booted From Trump Campaign Event

Q&A WITH JAKE BENIFLAH

Hispanic TV Goes Beyond Just Language

Hispanics watch a much broader range of television than just Univision or Telemundo, especially second- and third-generation Hispanics, who were born in this country and have very different cultural experiences than their elders. A new study in The Journal of Cultural Marketing Strategy examines the differences between first-, second- and third-generation viewing patterns. Journal Editor Dr. Jake Beniflah talks about what the study means for media buyers and planners, why media people need to move past targeting just by language, and how TV measurement could be changed to better reflect Hispanic viewing patterns.

COMMENTARY BY COURT STROUD

Seeking Latino Billennials? Target Elders Too

In Hispanic marketing, most of the attention goes to younger Latino consumers — particularly those bilingual millennials whom Univision has dubbed “billennials” — but smart marketers know there’s value in addressing older folks, who hold huge sway over purchasing decisions.

Univision Beset By Turbulence As IPO Nears

Univision Communications’ owners were hoping that by mid-October, Wall Street would be cheering the company’s public stock offering that was expected to be one of the year’s biggest, with hopes of raising about $1 billion. They weren’t counting on a media stock meltdown, a retrenchment of the IPO market or a dust-up with Donald Trump.

Estrella Anchor Enrique Gratas Dies At 71