Entravision Appoints Political Outreach Dir.

Entravision Communications today named Marta Salazar its political outreach director.

Salazar will oversee political advertising sales for the company’s television and radio stations. She will identify, develop and manage all political revenue generated from political campaigns, candidates, and Super PACs.

She will also be responsible for the revenue development and management of political and advocacy based relationships and opportunities in order to achieve the company’s strategic objectives.

Salazar will report directly to Mario M. Carrera, Entravision’s chief revenue officer.

Salazar was previously an account executive at Fox Television in Washington, leading advertising efforts for its top local market television stations. Salazar was also responsible for Scripps’ Political Advocacy Media Sales on a national level during the 2011-12 political election season.

Her experience includes more than 25 years of television industry experience managing and leading sales teams.

A graduate of Florida International University, Miami, Salazar holds a Bachelor of Science degree in communications.

“We are delighted to welcome Marta to Entravision and have her skills and experience to lead our political sales efforts,” said Carrera. “Her strong foundations in local market broadcast, in addition to her unique experience in political media, make her the ideal candidate to be our Political Outreach Director. Marta joins us during a presidential election cycle as the U.S. Latino vote continues to increase in influence in our key battleground markets: D.C., Nevada, Colorado and Florida. We are well positioned and look forward to Marta’s leadership in this important and growing part of our business.”

Salazar’s appointment comes on the heels of the company’s recently launched Tu Decides campaign, a civic engagement effort designed to encourage and empower U.S. Latinos to apply for citizenship, register to vote, and/or to actively vote in this year’s elections.