Local Media Association Adds Digital Expert

The Local Media Association, the professional trade association for nearly 3,000 local TV stations, radio stations, newspapers and more, has hired Jack Zavoral as director of broadcast services.

Zavoral is a digital and broadcast sales and marketing executive, experienced in integrating digital with broadcast media. He spent three years at Quincy Media in charge of digital sales teams at the broadcast and newspaper properties.

For the past 18 months, Zavoral has provided sales consultation services including digital marketing seminars to companies such as Morgan Murphy, Quincy Broadcasting, Paxton Media Group and more. 

Previous to that, he was at MyWeather LLC and Weather Central, where he led the digital sales team and worked with hundreds of TV stations.

“I am excited to join the LMA team and bring real-world digital training, research, seminars, and events to the broadcast industry. I will be helping clients get the most out of our services and moving them forward with their digital transformation strategies and tactics,” said Zavoral.

Nancy Lane, LMA president, said: “More and more broadcasters such as Nexstar, E.W. Scripps Co. and WRAL have become members of LMA and are increasingly turning to us for digital training, certifications, cutting edge conferences and innovative webinars. Jack’s experience in the industry allows him to understand the particular needs of local broadcast companies and expands our ability to serve this important segment of the industry.”