Two Dispatch Stations Add ComScore Ratings

ComScore today announced a local TV measurement agreement with two Dispatch Broadcast Group stations — NBC affiliate WTHR Indianapolis (DMA 27) and CBS affil WBNS Columbus, Ohio (DMA 31).

The addition by Dispatch, makes Columbus the latest market to have every major affiliate now using comScore local advanced demographic ratings and advanced automotive ratings, according to the ratings firm.

“We have been watching comScore, formerly Rentrak, local television measurement make progress in our markets and across the country for several years,” said Dispatch CEO Michael J. Fiorile.

“The timing is right in adopting comScore’s local television service, which provides our markets another choice in local media measurement,” he added. “The automotive advanced demographics tool will allow our stations to be better equipped to offer solutions to our advertiser partners.”