Shows in all genres post increases for the week ending Feb. 4, with magazines especially strong.
CBS Television Distribution’s Rachael Ray was the only talk show to hit a new season high in the week ending Feb. 4, but several other talkers and all of the magazines had rating gains as the February sweeps began.
Ray, which has already been renewed through 2010, jumped 9% from the week before to a 2.4, its best rating yet, in what was the show’s 20th week. The hot newcomer also surged 43% among women 18-34 and 18% among women 18-49. None of Ray’s talk rookie rivals that were launched nationally this season are coming back, and one, NBCU’s Megan Mullally, has already left the air.
Among the syndication freshman not yet nationally rated, in the week ending Feb.11, Fox’s The Morning Show with Mike and Juliet continued to improve, scoring a 1.5 rating/5 share in its third week in 27 metered markets. That was up 7% over week two and up 15% over its premiere week. Driving the Mike and Juliet numbers were week-to-week gains of 17% in New York and 43% in Chicago.
NBCU’s iVillage Live averaged a 0.6/2 in its 10th week in 12 metered markets, unchanged from the week before.
Among the veteran talkers, Warner Bros.’ Tyra Banks posted the biggest improvement, surging 23% to a 1.6 in the week that included the first two weekdays of the sweeps. Tyra had its best ratings of the season on day one of the sweeps, Feb. 1, hitting a 2.0 with a show entitled “Models Dying to be Thin.”
Also scoring gains were CBS Television Distribution’s Oprah, up 4% to a 7.0; CBS Television Distribution’s Dr. Phil, up 6% to a 5.3; Buena Vista’s Live with Regis and Kelly, up 3% to a 3.7; NBCU’s Maury, up 4% to 2.5; and CBS Television Distribution’s Montel Williams, up 13% to a 1.8.
Compared to last year at this time, only two established talk shows had growth: Live with Regis and Kelly and Tyra, which were up 9% and 7%, respectively.
While CBS Television Distribution’s The Insider was the sole magazine show to hit a new season high, up 4% both week to week and year to year, to a 2.9, the whole genre has been on fire since the beginning of the year. This week every show in the category was up over the prior week and most were up over last year with next-day coverage of the SAG Awards on Monday, Jan. 29.
CBS Television Distribution’s Entertainment Tonight continued to dominate the genre with a 5.7 average, as ratings for its SAG coverage jumped 13% to a 6.3 on Monday. Overall, ET was up 2% on the week and up 6% from last year.
CBS Television Distribution’s Inside Edition was second with a 3.7, up 3% for week and the year, followed by NBCU’s Access Hollywood at a 3.1, up 7% for the week and 11% for the year; and Warner Bros.’ Extra!, at a 2.4, up 4% on the week and even with last year.
Court shows were mostly higher, although leader CBS Television Distribution’s Judge Judy was flat at a 5.1. CBS Television Distribution’s Judge Joe Brown was up 6% to a new season high 3.4 in second place. Other courtrooms performing well were Warner Bros.’ Judge Mathis, up 4% to a new season high 2.7, and Sony’s Judge Hatchett, up 7% to a 1.6. Year to year, Mathis had the biggest increase, improving 13%. Brown was up 6% and Warner Bros.’ People’s Court was up 3%.
In rookie court action, Twentieth’s Cristina’s Court was up 7% to a new season high 1.5 and Sony’s Judge Maria Lopez was up 10% to a 1.1.
Games were steady to higher, with CBS Television Distribution’s Wheel of Fortune up 3% to a season high 9.3 and CBS Television Distribution’s Jeopardy! up 4% to a season high 7.5. Buena Vista’s Who Wants to be a Millionaire was unchanged at a 3.6 and Debmar-Mercury’s Family Feud was flat at a 2.1.
Compared to same week one year ago, Wheel was up 2%, Jeopardy was up 1% and Millionaire was ahead by 3%.
Although the big event of the weekend was the Super Bowl, some once a week show still managed to post gains. CBS Television Distribution’s Entertainment Tonight Weekend was the top-rated weekly hour in first run, gaining 6% to a new season high 3.4, which was up 3% from last year.
NBCU’s Access Hollywood Weekend delivered a 1.7, up 13% on the week and up 55% from last year.
CBS Television Distribution’s rookie CSI: Miami led the off-net weekly hours with an unchanged 4.5, followed by Warner Bros.’ Without a Trace at a 2.4, down 17%, and Tribune’s American Idol: Rewind right behind at a 2.3, down 15%. Buena Vista’s Alias was up 24% to a new season high 2.1; Twentieth’s 24 gained 12% to a 1.9; Warner Bros.’ Smallville jumped 20% to a 1.8 and Program Partners’ Da Vinci’s Inquest was unchanged at a 1.5.
First-run weekly half-hours were led by CBS Television Distribution’s Wheel of Fortune Weekend, which was up 15% to a season high 5.3, and NBCU’s The Chris Matthews Show, up 29% to a 2.2.
CBS Television Distribution’s Everybody Loves Raymond Weekend headed the off-net weekly half hours, with a 3.5, up 9%, and elbowing aside for first time this year Sony’s Seinfeld Weekend which had a 3.4, down 8%.