Three years after rolling out a costly fiber network, the phone giant hopes online gaming plus local news, traffic and weather will spur consumers to sign up for FIOS, according to a story in the Wall Street Journal.
Believing that success for its FiOS TV and high speed Internet services will hinge on an array of services, rather than a single killer app, Verizon has been trying to gain a foothold in the world of multi-player online video gaming, according to a page-one story in the Wall Street Journal.
The story, written by Dionne Searcey, says Verizon hopes its PlayLinc website, where gamers can download free software and play games while also talking or instant messaging with 30 friends. PlayLinc aims to carve out a niche as a low-cost alternative to pricier multi-player online game services. The company faces steep competition, however, from entrenched gaming browsers such as Xfire, which already has millions of users.
In addition to its stake in gaming, Verizon is creating its own local TV channels, hoping to counter the perception that its TV service is too similar to what’s already available on cable or satellite. One such channel, FiOS1, will soon begin airing in the Washington, D.C. area, and will offer round the clock traffic and weather updates plus news programs from local TV stations, aired after they debut on broadcast channels.
WSJ Online subscribers can read the full story here.