An FTC attorney criticized a controversial marketing campaign that features Anheuser-Busch InBev’s Bud Light cans decorated with college-team colors, according to a story in the Wall Street Journal.
Beer cans decorated with college team colors could promote underaged and binge drinking, according to an attorney at the FTC, says a Wall Street Journal story.
Written by John Hechinger, the story says Janet Evans, the FTC’s attorney who oversees alcohol advertising, criticized an Anheuser-Busch InBev marketing effort for Bud Light. The campaign has already drawn fire from dozens of colleges, some of which have threatened legal action over trademark issues.
An Anheuser-Busch InBev spokeswoman said the company is only selling the cans at retailers whose customers are 21 years and older, the story says, adding that the company has stopped distributing the cans in communities where colleges have formally complained.
The campaign is national in scope and involves roughly half of Anheuser-Busch InBev distributors, the story says.
WSJ Online subscribers may read the full story here.