The Dallas-based station group has hired longtime online executive Marc Montoya to oversee sales at its 33 local Web sites and develop internative and video-on-demand services.
Nexstar Broadcasting Group today announced the appointment of Marc Montoya, to the position of senior vice president, eMEDIA sales and operations, effective Oct. 26.
Montoya will report to Nexstar co-COO Brian Jones have responsibility for sales at Nexstar’s 33 local Web sites.
In addition, Montoya will seek to develop and launch interactive and on-demand services for the station group.
“Since launching our new media initiatives in 2007, Nexstar has successfully developed its 33 local community Web portals into a fast growing, high margin revenue stream that complements its core local broadcast activities,” Jones said.
“Marc’s proven management abilities and sales expertise will be strong factors in achieving our goals in the second phase of growth for our eMEDIA platform.”
Montoya brings 21 years of new media sales and management experience to his new job. Most recently, Montoya co-founded and ran Noofangle Media, an Internet media company that developed Web sites in tandem with traditional media and advertisers. Noofangle’s clients included Nexstar.
Prior to Noofangle, Montoya served as vice president of business development for Match.com, a unit of InterActive Corp.
Montoya was an early pioneer in establishing partnerships between online and traditional media. In 1999, he served as senior director, radio and television at Yahoo! where he conceived, launched and managed the portal’s broadcast video platform.
He joined Yahoo! through its acquisition of broadcast.com where Montoya created and managed its radio and TV division.
Marc left Yahoo! in 2002 to join AOL, where he was executive director for broadband content acquisition and later for broadband advertising and development.
Prior to joining Broadcast.com, Marc was director of internet sales at WFAA, the ABC affiliate in Dallas.
A native Texan, Montoya, 47, earned a BA in advertising from the University of Texas in 1985.