Gray will rebrand the independent as 10/11 Central Nebraska and add high-def newscasts at 5:30 and 9 p.m. beginning in April.
Gray Television on Monday announced its acquisition of independent KSNB Lincoln, Neb. (DMA 105), from Colins Broadcasting Corp. The deal was originally reported in November 2012 with a price of $1.25 million.
Gray said that “on or about April 1, Gray will re-launch KSNB as 10/11 Central Nebraska. The station will provide Central Nebraska with the area’s first high-definition live 5:30 p.m. and 9 p.m. newscasts. Both newscasts will be devoted exclusively to the news weather and sports that matters most to the people of Central Nebraska.”
Additional programming, Gray said, will include other locally-produced shows such as “Pure Nebraska, 10/11 PrepZone Weekly, and Star City Buzz. The local lineup will be surrounded by popular primetime network programming from MyTV such as House, Monk and Law & Order: SVU, and syndicated favorites such as 30 Rock, Frasier and Scrubs.
Bob Prather, president-COO of Gray, said: “We are excited by the opportunity to expand our investment in Central Nebraska. This new station provides further evidence of Gray’s long commitment to serving dynamic markets and the valued residents and businesses in those communities.”