Ratings firm will include new network in its National People Meter sample beginning today.
The CW and Nielsen Media Research announced today they have entered an agreement to include The CW in Nielsen’s National Television Index (NTI), which is derived from Nielsen’s National People Meter sample. With this agreement, The CW will be reported in the national ratings along with all other national broadcast networks.
Nielsen will begin reporting for The CW effective Sept. 18. On Sept. 18 and 19, The CW will broadcast interim programming prior to launching its new primetime season on Wednesday, Sept. 20.
The National People Meter sample, comprised of approximately 10,000 households, is subscribed to by broadcast networks, cable networks, syndicators, advertisers and agencies across the country.