Raycom chooses the former VP-GM of Bonten’s Greenville, N.C., operations to head its NBC affiliate in South Carolina. He succeeds Donita Todd who retired last month.
Raycom Media today appointed Lyle Schulze vice president and general manager of its NBC affiliate WIS Columbia, S.C. (DMA 77). He succeeds Donita Todd who retired last month.
Schulze has been VP-GM of WCTI-WFXI-WYDO Greenville-New Bern-Washington, N.C,. since 2010.
In addition to that position, Schulze’s career also includes corporate VVP of programming, VP-GM of KMIR-KPSE in Palm Springs, Calif.; VP-GM of WSYM Lansing, Mich.; GM of WAZE Evansville, Ind.; and stops at KHWB and KPRC in Houston, WJZY Charlotte, N.C., and WCTV and WITI Milwaukee.