The broadcaster will use CRM and sales tools expand business at its 71 TV stations in 48 markets.
Media General has selected Matrix Solutions’ cloud-based customer relationship management platform for its 71 television stations in 48 U.S. markets.
The Matrix CRM and sales intelligence will let the broadcaster manage multi-platform sales, as well as garner predictive analytics necessary to make better and more informed decisions, according to Matrix.
“We found that implementing Matrix was a necessary next step in helping us build our sales ecosystem for tomorrow,” said Bob Peterson, VP Broadcast Markets, Media General. “We appreciate Matrix Solutions’ vision for the future and look forward to being an integral part of it as we both grow our respective businesses moving forward.”
Matrix Solutions’ platform has expanded in recent years to provide a holistic view into customers’ business, both from an enterprise-wide summarized view, as well as drilled down to specific segments such as station, revenue platform, category, AE or more.
The scalability of the platform allows merged and acquired data to be cleansed and aggregated to provide an all-encompassing view of the new business. Furthermore, the intelligence of the analytics, presented through intuitive dashboards, proactively prompts users to new opportunities, Matrix says.
According to Brenda Hetrick, VP sales and marketing, Matrix Solutions, “Our Matrix Platform has evolved to an extensive sales ecosystem that helps our customers find and maximize sales opportunities not just for traditional media, but new media too, including digital and mobile.”