NBC announced Thursday that all 13 episodes of Aquarius, starring David Duchovny, will be available online after the drama’s two-hour NBC premiere. NBC Entertainment Chairman Bob Greenblatt said the unprecedented move acknowledges viewer interest in watching TV episodes at will.
LOS ANGELES (AP) — NBC is taking the bold step of adding an online binge-viewing option to a high-profile new drama.
The network announced Thursday that all 13 episodes of “Aquarius,” starring David Duchovny, will be available online after the drama’s two-hour NBC premiere.
NBC Entertainment Chairman Bob Greenblatt said the unprecedented move acknowledges viewer interest in watching TV episodes at will.
“With ‘Aquarius’ we have the opportunity to push some new boundaries to give our audience something no broadcast network has done before, he said. “We are fully aware how audiences want to consume multiple episodes of new television series faster and at their own discretion, and we’re excited to offer our viewers this same experience since all 13 episodes of this unique show have been produced and are ready to be seen. I appreciate the enthusiasm we’ve gotten from the producers of the show and our partner Marty Adelstein of Tomorrow Studios to launch this series in a new, forward-thinking way.”
The series, set in Los Angeles in the 1960s, is described as historical fiction. Duchovny plays a police officer confronting social change and the growing menace of criminal Charles Manson.
“Aquarius” will remain on digital platforms including NBC.com for four weeks after its May 28 broadcast debut. Meanwhile, NBC will follow the traditional pattern of airing a new episode weekly.
Commercial interruptions will be limited on the air and online, NBC said.