The rise is due to $10.2 million in political ad money.
The E. W. Scripps Co. today reported November revenue and statistics for its Scripps Networks, newspaper and television station group divisions.
At the company’s television station group, November revenue was up 26% to $39.6 million, due to the strength of political advertising. Political advertising was $10.2 million for the month compared with $1.4 million in the year-ago period.
The decline in the station group’s local advertising category reflects the displacement of regular inventory to accommodate the increased volume of political advertising business that occurred during the month.
At Scripps Networks, revenue was up 17% to $96.0 million compared with the same month a year ago. Advertising revenue for the month at Scripps Networks was up 16% and affiliate fee revenue increased 11%.
Scripps Networks includes the company’s portfolio of national cable and satellite television networks, including HGTV, Food Network, DIY Network, Fine Living and Great American Country (GAC). HGTV and Food Network can each be seen in about 91 million U.S. television households. DIY Network and Fine Living each can be seen in about 41 million households and GAC reached about 46 million U.S. households in November.
At newspapers managed solely by Scripps, total revenue was $61.8 million compared with $62.4 million during the same period a year ago. Newspaper advertising revenue decreased 0.2% during November, year over year.
For competitive reasons, Scripps does not report monthly revenue and statistics for its interactive media division, which includes online search and price comparison services Shopzilla and uSwitch. The company reports revenue from the interactive media division on a quarterly basis.