Against a backdrop of Nielsen issues with TV measurement and ongoing advertiser disaffection with the way all media are measured, the Association of National Advertisers has come out with some baseline requirements for measurement.
Agency media buyers will be able to add CTV to linear campaigns through the platform.
“We’ve got a solid support network in place,” said Paul Shen, CEO, TVU Networks. “Our TVU team will take care of any issues our customers face, so they can focus on producing the best possible coverage in Beijing.”
Hearst Television today announced the release of its OTT and CTV channel, “Very Local,” available on popular streaming platforms. The app allows viewers to connect with local news and information relevant to their lives, as well as content from other communities around the U.S.
Triton Digital, which was acquired by audio media giant iHeartMedia in early 2021, said the open audience exchange will launch in the Q1 2022.
Exclusives
According to the spot, “Now we’re in a new digital landscape, where new channels can lead you to your next customer, where campaigns are data driven and outcomes are measurable. Welcome to now.” Viant says its software is “built for transparency. Built for ROI.”
The first ad for the new iPhone, from TBWA\Media Arts Lab, shows tense, high-action scenes being shot with the device.
As the virus spread across the world, governments and health authorities made a considerable amount of open-source data available to the public.
Quintanilla is the writer and creator of Netflix original “Control Z” and now serves as senior director of future original development at NBCUniversal Telemundo.
With the recent season kick-off, BitFire Network’s technology is assisting in TV broadcasting, live streaming and live video production for up to 10 games. In partnership with L2 Productions, BitFire […]
intoPIX, a provider of compression solutions, has released new extra small JPEG XS IP-cores for FPGA and ASIC. This new TICO-XS IP-cores release uses less memory and less logic resources. The cores […]
MediaKind, a global provider of media technology and services, today appointed Allen Broome as CEO. Broome has led MediaKind’s research and development organization for the past two years as the company’s […]
3Play Media, a video accessibility provider, announced today that it has hired Jill Brooks, former president and chief operating officer of the National Captioning Institute, to lead its live video […]
Rascular, designers of software-based powerful, customizable control and monitoring applications for third-party, professional video technologies, has launched ViewMaster, a flexible and simple-to-use NDI stream multiviewer. It joins the company’s RouteMaster and RouteMaster Lite NDI routing and stream management […]
Enensys Technologies, a provider of media delivery solutions, has introduced SatXpress, a new professional and advanced satellite modulation solution for server-based broadcast systems. SatXpress is a PCIe board that performs “a highly […]
AVIWEST, a provider of live video contribution solutions, unveiled the next evolution of its RACK Series encoders for remote and at-home video production over unmanaged IP networks. Available in a […]
Vizrt, the home of software-defined visual storytelling solutions, supplied advanced virtual set graphics to BBC Sport that helped convert a simple studio into its “Pres 2” set and a home […]
Brightline, a manufacturer of video lighting systems, has added Joey Clayton as sales operation manager. Based out of the company’s main offices in Bridgeville, Pa., she is responsible for organizing […]
OpenVault, a global provider of industry analytics and SaaS technology solutions for broadband operators, is supporting wider availability of high-speed internet services through a turnkey initiative that simplifies participation in […]
Actus Digital, a provider of QA monitoring and compliance logging solutions, today announced a new version of its intelligent media monitoring platform. The next generation of Actus Digital’s platform offers […]
NAB Cancels In-Person Show
The National Association of Broadcasters has canceled its in-person event slated for next month in Las Vegas, citing the pandemic and Delta variant as presenting insurmountable challenges to the NAB Show.
Apple’s New iPhone 13 Is Better, But Not By Much
Apple said its new iPhone 13 models have better screens, cameras and battery life, but it didn’t announce any major new advances.
WCPO, WKRC, WLWT, WXIX and WSTR are now broadcasting with ATSC 3.0 technology.
The announcement comes after Delta-leery sponsors pulled out of NAB’s live Vegas trade show next month, and SCTE walked October’s Cable-Tec Expo back to virtual.
Dejero and Dazzl are facilitating uninterrupted coverage for French production company, Sea Events, as it live streams the dramatic departures and arrivals of each stage of the Solitaire du Figaro […]
AJA Video Systems today released Bridge Live v1.12, a new software update for AJA’s turnkey multichannel live video solution for remote production, contribution, collaboration, streaming, and delivery. The release features bi-directional NDI (Network Device Interface) input, […]
Zixi, a provider of live broadcast-quality video over any-IP, and architect of the Software-Defined Video Platform (SDVP), today announced an integration and partnership with Ad Insertion Platform (AIP), the provider of […]
