Designed to respond to breaking weather alerts, the “One Click Play-to-Air” interface is designed to accelerate broadcast production workflows and give broadcasters access to improved on-air tools and resources for expedited weather data analysis and presentation.

For many broadcasters, NextGen TV took up much of last week’s CES show’s oxygen in a series of announcements and presentations. But industry leaders shouldn’t miss what may have been the most tectonic, tangible announcement in Las Vegas: NBCU’s groundbreaking new One Platform, which simplifies the ad buying and selling process across any screen.

After years of hype, carriers like AT&T and Verizon are giving consumers clarity on what their next-generation cellular networks will realistically do.

The annual consumer electronics bazaar offered an important stage for fledgling NextGen TV this week, while also allowing varied glimpses at 5G, anticipatory technology and acres of beautiful new screens including the Samsung Sero that shifts from a horizontal to vertical perspective.

In a keynote address Wednesday afternoon, Linda Yaccarino, chairman of advertising and partnerships at NBCUniversal came to CES to talk about how technology is shaping the future of entertainment, but concluded that artificial intelligence won’t be able to replace talent, creativity and storytelling.

At CES, Amazon announced a new Fire TV Edition, able to power soundbars and be integrated into cars by late 2020. Amazon said it is partnering with Fiat Chrysler and BMW to bring Fire TV-enabled rear-seat TV sets to those vehicles.

Meg Whitman and Jeffrey Katzenberg took the stage at CES for a keynote about the mobile-first video product they’ve been building.

The 10-year slog taking a new generation of digital television broadcasting from a mere concept to a complete system capable of delivering IP-based video and other services to receivers in the U.S. homes is ending as 20 NextGen TV receivers are debuting this week at CES — effectively closing the loop in the ATSC 3.0 ecosystem that long concerned broadcasters and fueled naysayers.

TiVo  is announcing a new device at the Consumer Electronics Show called the TiVo Stream 4K, which CEO Dave Shull described as launching the company “full on into the streaming wars.” Shull said the device is a “tiny little HDMI puck” that’s designed to reach a much broader group than the existing TiVo customer base, providing both streaming and live TV content to cord cutters and cord shavers.

The introductions by LG Electronics, Samsung and Sony mirror the initial nationwide rollout of NextGen TV service, powered by the ATSC 3.0 broadcasting standard, planned for more than 60 markets across the U.S.

LG Electronics announced Monday that it will offer six premium OLED TV models supporting ATSC 3.0 in 2020, ranging in size from 55 to 88 inches. The announcement, made the day before the official opening of CES 2020, answers the question in the minds of many industry observers about whether 3.0 consumer receivers would actually make it to market in the United States, and offers one more indication for broadcasters that a voluntary transition to NextGen TV will actually be able to seen by viewers.

Set makers including Samsung and LG will support the mode, developed to disable motion smoothing and display movies in the way the filmmakers intended.

Amazon made a series of moves at CES in Las Vegas, most notably announcing deals to get its Fire TV software built into more televisions, soundbars and even the back seats of cars.

Ad supported streaming service Tubi said it has reached a deal to be loaded onto smart TVs from Hisense using the new version of its Vidaa video platform. Hisense is the world’s third-largest TV manufacturer and the deal covers the U.S., Canada, Australia and the U.K., where Tubi plans to launch later this year.

The annual consumer tech showcase will be awash in shiny gadgets, but it’s what those products tell us about the future that matters most.