Radical steps are required if media companies want to achieve financial and strategic success, according to a new report from Accenture. Accenture unveiled its Media Thrive Index, which shows that modest changes won’t move the needle addressing the industry’s challenges. Media companies need to take big swings if they want to thrive, the report found.
Vū Technologies, a provider of virtual production and North America’s largest network of virtual studios, today announced that it received an investment from global professional services provider Accenture, through the company’s […]
A new report from Accenture says consumers are complaining about streaming getting to be more like cable and, ironically, that cable operators are among the potential aggregators that could solve some of the issues facing the industry. According to Accenture’s survey, consumers feel they’re paying a lot for content they never watch and they’re not interested in — something they used to say about cable. When consumers were asked what percentage of content provided by five major streaming services is relevant to them, no service topped 40%.
Accenture, the global business consultancy, will buy Droga5, one of Madison Avenue’s most buzzed-about “hot shops” in a move likely to stoke new concerns about the inroads large business advisories might make upon an industry that has thrived for decades under the rule of entrepreneurs.
Exclusives
Accenture’s R&D division has spent the last year developing breakthrough product placement technology that can seamlessly insert a brand into online video, including the ability to replace existing labeling.
The Only Metric That Matters: Sales
Linda Yaccarino, NBCU’s chairman, advertising sales and client partnerships, unveiled the findings of a study commissioned in conjunction with Accenture. “New platforms, new technologies, and new models are radically transforming the advertising industry. But it’s worth remembering what hasn’t changed. Despite the latest innovations, at the end of the day, the only metric that matters is sales. And yet, in recent years, with the advent of social networks and short-form video platforms, people around the advertising industry got lured away from the essentials of what really works by the promise of something new.”
A new report from Accenture examines a time of almost unprecedented disruption and intense competition among a growing array of players in the video industry. Bringing TV to Life: Charting […]
Accenture will run — with support from Nielsen and comScore — OpenAP, a new TV ad sales targeting consortium formally unveiled today by partners Fox Networks, Turner and Viacom.
Talking OTT, VR, 4K At The NAB Show
Gavin Mann, Accenture’s global broadcasting industry lead, examines media industry trends ahead of the NAB Show April 16-21 in Las Vegas. With topics ranging from OTT video, 4K, to virtual reality, the show is no longer just for broadcasters, attracting speakers and attendees from cable, telco and OTT companies.
Accenture has entered into an agreement to acquire Reactive, an independent Australian ad agency. The purchase is yet another move toward marketing by a company with IT roots. Accenture, IBM, Dell and Deloitte are now all trying to make money by helping companies use digital tools to get smarter about the way they interact with customers, and all expect marketing to influence how the money is spent.
The consulting firm launches a practice for delivering video to set-tops, broadband devices.
