Accenture, the global business consultancy, will buy Droga5, one of Madison Avenue’s most buzzed-about “hot shops” in a move likely to stoke new concerns about the inroads large business advisories might make upon an industry that has thrived for decades under the rule of entrepreneurs.
Accenture’s R&D division has spent the last year developing breakthrough product placement technology that can seamlessly insert a brand into online video, including the ability to replace existing labeling.
Linda Yaccarino, NBCU’s chairman, advertising sales and client partnerships, unveiled the findings of a study commissioned in conjunction with Accenture. “New platforms, new technologies, and new models are radically transforming the advertising industry. But it’s worth remembering what hasn’t changed. Despite the latest innovations, at the end of the day, the only metric that matters is sales. And yet, in recent years, with the advent of social networks and short-form video platforms, people around the advertising industry got lured away from the essentials of what really works by the promise of something new.”
A new report from Accenture examines a time of almost unprecedented disruption and intense competition among a growing array of players in the video industry. Bringing TV to Life: Charting the Course to Success focuses on two types of video companies. The first consists of traditional video content providers and distributors such as TV network […]
Accenture will run — with support from Nielsen and comScore — OpenAP, a new TV ad sales targeting consortium formally unveiled today by partners Fox Networks, Turner and Viacom.
Gavin Mann, Accenture’s global broadcasting industry lead, examines media industry trends ahead of the NAB Show April 16-21 in Las Vegas. With topics ranging from OTT video, 4K, to virtual reality, the show is no longer just for broadcasters, attracting speakers and attendees from cable, telco and OTT companies.
Accenture has entered into an agreement to acquire Reactive, an independent Australian ad agency. The purchase is yet another move toward marketing by a company with IT roots. Accenture, IBM, Dell and Deloitte are now all trying to make money by helping companies use digital tools to get smarter about the way they interact with customers, and all expect marketing to influence how the money is spent.
The consulting firm launches a practice for delivering video to set-tops, broadband devices.