Vū Technologies Secures Investment From Accenture

Vū Technologies, a provider of virtual production and North America’s largest network of virtual studios, today announced that it received an investment from global professional services provider Accenture, through the company’s global investment and engagement program through Accenture Ventures.

Vū, a technology company specializing in virtual production, combines real-time computer-generated imagery with live-action filming to create immersive and engaging experiences. With the backing of Accenture’s investment, Vū Technologies says it is “poised to bring this groundbreaking technology to companies worldwide.”

Over the last two years, Vū has harnessed the tools of virtual production to produce immersive environments and visuals for the likes of Amazon, CBS Sports and Disney. Recently, it introduced Vū One, an all-in-one production studio solution that “removes the complexity of virtual production.” Fueled by Virtual Studio technology, Vū One is engineered to make virtual production accessible to all. It “brings an entire ecosystem of creative tools and applications, including Vu.ai, the company’s own generative AI workflow tool that enhances pre-built virtual environments and creates workflows based on image and text prompting.”

Vū says its immersive studio network and technology platform “are well-positioned to help meet the needs of Accenture clients seeking innovative ways to create branded film and video content. Companies using virtual production studios can save up to 40 percent in travel time and transportation costs, leading to a reduced carbon footprint. Virtual production can also offer greater control of the creative process, mitigating such disruptive factors as times of day, weather conditions, and difficult-to-access locations.”

“Accenture’s investment in Vū represents a significant milestone in our journey to democratize creative content production,” said Tim Moore, CEO of Vū. “We are excited to work with Accenture and leverage their global reach to bring the benefits of virtual production and large format simulation to their network of clients and ecosystem partners. This collaboration reinforces Vū’s dedication to exploring new horizons of creativity and innovation in an ever-evolving, competitive landscape.”

David Treat, co-lead of Accenture’s Metaverse Continuum business group, said: “Massive potential exists for companies to combine virtual production and state of the art technologies to create shared, immersive experiences for customers, employees, and other key stakeholders. With technologies such as digital twin environment simulation, volumetric video capture and motion control robotics, Vū’s end-to-end capabilities can help our clients create powerful new experiences that attract and engage audiences.”

Terms of the investment were not disclosed.